Do the classical theorists still apply to modern warfare in the Essay

Do the classical theorists still apply to modern warfare in the twentieth century What about in the twenty-first century - Essay Example However, governmental bodies and rulers, along with the participants of battles and conflicts have their distinct and particular classical theorists with the consultative expertise, who recommends and propose impeccable opinions to these bodies. These theorist offers with their opinions and recommendations principally for the role of planning as they have encountered the ground realities of the battlefield in a widespread and comprehensive way. In addition, they are masters with the boundless and considerable information and statistics on the past and chronicled researches2. The studies and data demonstrates the fact that classical theorist still apply to the contemporary conflicts and wars in the twentieth century as well as in the twenty-first century specifically concerning the technological advancements and boom in the industrial sector that the world is experiencing. Although the industrial revolution did not bring change largely for the classical theorists, yet they continued t o keep themselves modernized and elucidated the existing and recent truths and information on a continuous basis in order to maintain their worth and significance3. Several of the theories related to warfare in the old times have undergone some changes and are dissimilar and unlike to the modern warfare as the social, political, cultural, economic and technological factors alters with the passage of time and thus, have a great deal of influence on the articulation of the warfare4. Many of the classical theories have come under collection, assembling, and consolidation by the theorists that were imperative and essential intuitions, perceptions and visions that emphasized their extended apprehensions of the warfare, rather than their advice to the explicit activities in the war. According to some of the classical theorists, ethical and principal manipulation, climatic conditions, territory, or region of a country, authority, control and domination, and regulation and obedience were fe w major and elementary aspects that were critical and crucial to the planning of the war5. Whereas, when looking at the other end of the spectrum, in contrast to the extensive knowledge about the past records of the army and their headship and management, the above mentioned aspects of consideration at the planning of the war by few theorist was irrelevant, out of date or even pedestrian6. As the classical theorist had different perspectives, their ideas and thoughts differ from each other and this can come under witness by the diverse and deviating past situations and surroundings. Some of the theorists focused and emphasized that, victory in the fight and conquering and defeating the rivals through paramount focus was the leading and vital solution. While others highlighted and accentuated the fact that deceit and dishonesty is the key to success and winning in the battle, and ruling over, and controlling the enemy’s insight and opinions will make them fight to the directed side7. Despite of the fact that the classical theorists were poles apart, nevertheless, they had abundant and plentiful chief and significant resemblances and relationship in their theories. The

Acquisition is a High Risky Strategy Essay Example for Free

Acquisition is a High Risky Strategy Essay In the literature, several motives for takeovers have been identified. One is the desire for synergy. That is, similarities or complementarities between the acquiring and target firms are expected to result in the combined value of the enterprises exceeding their worth as separate firms (Collis and Montgomery, 1998). A second motive involves the expectation that acquirers can extract value because target companies have been managed inefficiently (Varaiya, 1987). A third motive is attributed to managerial hubris the notion that senior executives, in overestimating their own abilities, acquire companies they believe could be managed more profitably under their control. Agency theory motive is the anticipation that firm expansion will positively impact the compensation of top managers since there tends to be a direct relation between firm size and executive pay. Contemporary specialists contend that managerial ownership incentives may be expected to have divergent impacts on corporate strategy and firm value. This premise has been recognized in previous studies. For instance, Stulz (1988) has examined the ownership of managers of target companies and has proposed that the relationship between that ownership and the value of target firms may initially be positive and then subsequently become negative with rising insider ownership. Moreover, Shivdasani (1993) empirically shows that the relationship of the ownership structure of target companies with the value of hostile bids is not uniformly positive. McConnell and Servaes (1990) have likewise analyzed the relationship of equity ownership among corporate insiders and Tobins q. Their results demonstrate a non-monotonic relation between Tobins q and insider equity stakes. Wright et al. (1996: 451) have shown a non-linear relationship between insider ownership and corporate strategy related to firm risk taking. Ownership Incentives and Changes in Company Risk Motivating Acquisitions An agency-theoretic motive for acquisitions has been used to explain managerial preferences for risk-reducing corporate strategies (Wright et al., 1996). The implication is that both principals and agents prefer acquiring target companies with higher rather than lower returns. In that, shareholders and managers have congruent interests. The interests, however, diverge in terms of risk considerations associated with acquisitions. Because shareholders possess diversified portfolios, they may only be concerned with systematic risk and be indifferent to the total variance of returns associated with a takeover. Senior managers may alternatively prefer risk-reducing corporate strategies, unless they are granted ownership incentives. That is because they can not diversify their human capital invested in the firm. In the literature, it has been argued that agency costs may be reduced as managerial ownership incentives rise. The reason is that, as ownership incentives rise, the financial interests of insiders and shareholders will begin to converge. Analysts conjecture, however, that such incentives may not consistently provide senior executives the motivation to lessen the agency costs associated with an acquisition strategy. Inherent is the presumption that the nature of executive wealth portfolios will differently influence their attitudes toward corporate strategy. The personal wealth portfolios of top managers are comprised of their ownership of shares/options in the firm, the income produced from their employment, and assets unrelated to the firm. Presumably, as senior executives increase their equity stakes in the enterprise, their personal wealth portfolios become correspondingly less diversified. Although stockholders can diversify their wealth portfolios, top executives have less flexibility if they own substantial shares in the firms they manage. Hence, if a significant portion of managers wealth is concentrated in one investment, then they may find it prudent to diversify their firms via risk-reducing acquisitions. In the related literature, however, takeovers and risk taking have been approached differently from the described approach. Amihud and Lev (1999) have contended that insiders employment income is significantly related to the firms performance. Thus, managers are confronted with risks associated with their income if the maintenance of that income is dependent on achieving predetermined performance targets. Reasonably, in the event of either corporate underperformance or firm failure, CEOs not only may lose their current employment income but also may seriously suffer in the managerial labor market, since their future earnings potential with other enterprises may be lowered. Hence, the risk of executives employment income is impacted by the firms risk. The ramification of Amihud and Levs (1999) contentions is that top managers will tend to lower firm risk, and therefore their own employment risk, by acquiring companies that contribute to stabilizing of the firms income, even if shareho lder wealth is adversely affected. Consistent with the implications of Amihud and Levs arguments, Agrawal and Mandelker (1987) have similarly suggested that managers with negligible ownership stakes may adopt risk-reducing corporate strategies because such strategies may well serve their own personal interests. With ownership incentives, however, managers may be more likely to acquire risk-enhancing target companies, in line with the requirement of wealth maximization for shareholders. The notion that at negligible managerial ownership levels, detrimental risk-reducing acquisition strategies may be emphasized, but with increasing ownership incentive levels, beneficial risk-enhancing acquisitions may be more prevalent is also suggested in other works (Grossman and Hoskisson, 1998). The conclusion of these investigations is that the relationship between insider ownership and risk enhancing, worthy corporate acquisitions is linear and positive. Some experts assert that CEOs personal wealth concentration will induce senior managers to undertake risk-reducing firm strategies. Portfolio theorys expectation suggests that investors or owner-managers may desire to diversify their personal wealth portfolios. For instance, Markowitz (1952: 89) has asserted that investors may wish to diversify across industries because firms in different industries. . . have lower covariances than firms within an industry. Moreover, as argued by Sharpe (1964: 441), diversification enables the investor to escape all but the risk resulting from swings in economic activity. Consequently, managers with substantial equity investments in the firm may diversify the firm via risk-reducing acquisitions in order to diversify their own personal wealth portfolios. Because they may be especially concerned with risk-reducing acquisitions, however, their corporate strategies may not enhance firm value through takeovers, although managerial intention may be to boos t corporate value. The above discussion is compatible with complementary arguments that suggest that insiders may acquire non-value-maximizing target companies although their intentions may be to enhance returns to shareholders. For instance, according to the synergy view, while takeovers may be motivated by an ex-ante concern for increasing corporate value, many such acquisitions are not associated with an increase in firm value. Alternatively, according to the hubris hypothesis, even though insiders may intend to acquire targets that they believe could be managed more profitably under their control, such acquisitions are not ordinarily related to higher profitability. If acquisitions which are undertaken primarily with insider expectations that they will financially benefit owners do not realize higher performance, then those acquisitions which are primarily motivated by a risk-reducing desire may likewise not be associated with beneficial outcomes for owners. Additionally, it can be argued that shareholders can more efficiently diversify their own portfolios, making it unnecessary for managers to diversify the firm in order to achieve portfolio diversification for shareholders. Risk Associated with HRM practices in International Acquisitions There are a number of reasons why the HRM policies and practices of multinational corporations (MNCs) and cross-border acquisitions are likely to be different from those found in domestic firms (Dowling, Schuler and Welch, 1993). For one, the difference in geographical spread means that acquisitions must normally engage in a number of HR activities that are not needed in domestic firms such as providing relocation and orientation assistance to expatriates, administering international job rotation programmes, and dealing with international union activity. Second, as Dowling (1988) points out, the personnel policies and practices of MNCs are likely to be more complex and diverse. For instance, complex salary and income taxation issues are likely to arise in acquisitions because their pay policies and practices have to be administered to many different groups of subsidiaries and employees, located in different countries. Managing this diversity may generate a number of co-ordination and communication problems that do not arise in domestic firms. In recognition of these difficulties, most large international companies retain the services of a major accounting firm to ensure there is no tax incentive or disincentive associated with a particular international assignment. Finally, there are more stakeholders that influence the HRM policies and practices of international firms than those of domestic firms. The major stakeholders in private organizations are the shareholders and the employees. But one could also think of unions, consumer organizations and other pressure groups. These pressure groups also exist in domestic firms, but they often put more pressure on foreign than on local companies. This probably means that international companies need to be more risk averse and concerned with the social and political environment than domestic firms. Acquisitions and HRM Practices: Evidence from Japan, the US, and Europe In contemporary context, international human resource management faces important challenges, and this trend characterizes many Japanese, US and European acquisitions.   From the critical point of view, Japanese companies experience more problems associated with international human resource management than companies from the US and Europe (Shibuya, 2000). Lack of home-country personnel sufficient international manage ­ment skills has been widely recognized in literature as the most difficult problem facing Japanese compa ­nies and simultaneously one of the most significant of US and European acquisitions as well. The statement implies that cultivating such skills is difficult and that they are relatively rare among businessmen in any country. Japanese companies may be particularly prone to this problem due to their heavy use of home-country nationals in overseas management positions. European and Japanese acquisitions also experience the lack of home country personnel who want to work abroad, while it is less of an impediment for the US companies. In the US acquisitions expatriates often experience reentry difficulties (e.g., career disruption) when re ­turning to the home country: This problem was the one most often cited by US firms.   Today Japanese corporations report the relatively lower incidence of expatriate reentry diffi ­culties, and it is surprising given the vivid accounts of such problems at Japanese firms by White (1988) and Umezawa (1990). However, the more active role of the Japanese person ­nel department in coordinating career paths, the tradition of semi ­annual musical-chair-like personnel shuffles (jinji idoh), and the continu ­ing efforts of Japanese stationed overseas to maintain close contact with headquarters might underlie the lower level of difficulties in this area for Japanese firms (Inohara, 2001). In contrast, the decentralized structures of many US and European firms may serve to isolate expatriates from their home-country headquarters, making reentry more problematic. Also, recent downsiz ­ing at US and European firms may reduce the number of appropriate management positions for expatriates to return to, or may sever expatri ­ates relationships with colleagues and mentors at headquarters. Furthermore, within the context of the lifetime employment system, individ ­ual Japanese employees have little to gain by voicing reentry concerns to personnel managers. In turn, personnel managers need not pay a great deal of attention to reentry problems because they will usually not result in a resignation. In western firms, reentry problems need to be taken more seriously by personnel managers because they frequently result in the loss of a valued employee. A further possible explanation for the higher incidence of expatriate reentry problems in western multinationals is the greater tendency of those companies to implement a policy of transferring local nationals to headquarters or other international operations. Under such a policy, the definition of expatriate expands beyond home-country nationals to en ­compass local nationals who transfer outside their home countries. It may even be that local nationals who return to a local operation after working at headquarters or other international operations may have their own special varieties of reentry problems. Literature on international human resource practices in Japan, the US and Europe suggest that the major strategic difficulty for the MNCs is to attract high-caliber local nationals to work for the company. In general, acquisitions may face greater challenges in hiring high-caliber local employees than do domestic firms due to lack of name recognition and fewer relationships with educators or others who might recommend candidates. However, researchers suggest that this issue is significantly more difficult for Japanese than for US and European multinationals. When asked to describe problems encoun ­tered in establishing their US affiliates, 39.5% of the respondents to a Japan Society survey cited finding qualified American managers to work in the affiliate and 30.8% cited hiring a qualified workforce (Bob ; SRI, 2001). Similarly, a survey of Japanese companies operating in the US conducted by a human resource consulting firm found that 35% felt recruiting personnel to be very difficult or extremely difficult, and 56% felt it to be difficult (The Wyatt Company, 1999). In addition to mentioned problem, Japanese acquisition encounter high local employee turnover, which is significantly more prob ­lematic for them due to the near-total absence of turnover to which they are accustomed in Japan. The US, European and Japanese companies admit very rarely that they encounter local legal challenges to their personnel policies. However, in regard to Japanese acquisitions large   amount of press coverage has been given to lawsuits against Japanese companies in the United States and a Japanese Ministry of Labor Survey in which 57% of the 331 respondents indicated that they were facing potential equal employ ­ment opportunity-related lawsuits in the United States (Shibuya, 2000). Conclusion This research investigates whether corporate acquisitions with shared technological resources or participation in similar product markets realize superior economic returns in comparison with unrelated acquisitions. The rationale for superior economic performance in related acquisitions derives from the synergies that are expected through a combination of supplementary or complementary resources. It is clear from the results of this research that acquired firms in related acquisitions have higher returns than acquired firms in unrelated acqui ­sitions. This implies that the related acquired firm benefits more from the acquirer than the unrelated acquired firm. The higher returns for the related acquired firms suggest that the combination with the acquirer’s resources has higher value implications than the combination of two unrelated firms. This is supported by the higher total wealth gains which were observed in related acquisitions. I did however, in the case of acquiring firms, find that the abnormal returns directly attributable to the acquisition transaction are not significant. There are reasons to believe that the announcement effects of the transaction on the returns to acquirers are less easily detected than for target firms. First, an acquisition by a firm affects only part of its businesses, while affecting all the assets (in control-oriented acqui ­sitions) of the target firm. Thus the measurability of effects on acquirers is attenuated. Second, if an acquisition is one event in a series of implicit moves constituting a diversification program, its individual effect as a market signal would be mitigated. It is also likely that the theoretical argument which postulates that related acquisitions create wealth for acquirers may be underspecified. Relatedness is often multifaceted, suggesting that the resources of the target firm may be of value to many firms, thus increasing the relative bargaining power of the target vis-a-vis the potential buyers. Even in the absence of explicit competition for the target (multiple bidding), the premiums paid for control are a substantial fraction of the total gains available from the transaction. For managers, some implications from the research can be offered. First, it seems quite clear from the data that a firm seeking to be acquired will realize higher returns if it is sold to a related than an unrelated firm. This counsel is consistent with the view that the market recognizes synergistic combinations and values them accordingly. Second, managers in acquiring firms may be advised to scrutinize carefully the expected gains in related and unrelated acquisitions. For managers the issue of concern is not whether or not a given kind of acquisition creates a significant total amount of wealth, but what percentage of that wealth they can expect to accrue to their firms. Thus, although acquisitions involving related technologies or product market yield higher total gains, pricing mechanisms in the market for corporate acquisitions reflect the gains primarily on the target company. Interpreting these results conservatively, one may offer the argument that expected gains for acquiring firms are competed away in the bidding process, with stockholders of target firms obtaining high proportions of the gains. On a pragmatic level this research underscores the need to combine what may be called the theoretical with the practical. In the case of acquisitions, pragmatic issues like implicit and explicit competition for a target firm alter the theoretical expectations of gains from an acquisition transaction. Further efforts to clarify these issues theoretically and empirically will increase our understanding of these important phenomena. Bibliography Sharpe WF. 1964. Capital asset prices: a theory of market equilibrium under conditions of risk. Journal of Finance 19: 425-442 Markowitz H. 1952. Portfolio selections. Journal of Finance 7: 77-91 Grossman W, Hoskisson R. 1998. CEO pay at the crossroads of Wall Street and Main: toward the strategic design of executive compensation. Academy of Management Executive 12: 43-57 Amihud Y, Lev B. 1999. Does corporate ownership structure affect its strategy towards diversification? Strategic Management Journal 20(11): 1063-1069 Agrawal A, Mandelker G. 1987. Managerial incentives and corporate investment and financing decisions. Journal of Finance 42: 823-837 Wright P, Ferris S, Sarin A, Awasthi V. 1996. The impact of corporate insider, blockholder, and institutional equity ownership on firm risk-taking. Academy of Management Journal 39: 441-463 McConnell JJ, Servaes H. 1990. Additional evidence on equity ownership and corporate value. Journal of Financial Economics 27: 595-612. Shivdasani A. 1993. Board composition, ownership structure, and hostile takeovers. Journal of Accounting and Economics 16: 167-198 Stulz RM. 1988. Managerial control of voting rights: financing policies and the market for corporate control. Journal of Financial Economics 20: 25-54 Varaiya N. 1987. Determinants of premiums in acquisition transactions. Managerial and Decision Economics 14: 175-184 Collis D, Montgomery C. 1998. Creating corporate advantage. Harvard Business Review 76(3): 71-83 White, M. 1988. The Japanese overseas: Can they go home again? New York: The Free Press. Bob, D., ; SRI International. 2001. Japanese companies in American communities. New York: The Japan Society.

Major Forces of Globalization

Major Forces of Globalization Globalization is a phenomena which influences everyday life as much as it does events happening on a world scale. Such a broad phenomena, which invests in every expect and spectrum of life, has more then one driving force, which all together create this global village, which has no precedent in any epoch of human history. Globalization is political, technological and cultural as well as economical. Science and technology have been a major driving force behind Globalization. Our epoch developed under the impact of science, technology and rational thought, where religion and dogma where replaced with a more reasonable approach to practical life. Science and technological inventions changed the world and the way we perceive life. Globalization has been influenced above all by developments in systems of communication dating back only to the late 1960s. The connection between different states around the world have accelerated in the past fifty years due to dramatic advances in communication and information technology. The velocity by which new inventions such as computers and internet became popular in few years all over the world shows the importance of these inventions and their contribution to this phenomena of globalization. Development in information and communication technologies have intensified the speed and scope of interaction between people all over the world. Satellite Communication, Telephones, mobiles, fax machine, digital and cable televisions, electronic mail and internet have all helped to create this notion of globalization.  [1]  The internet is the faster communication tool ever developed. Widespread use of the internet and mobile phones is deepening and accelerating the process of globalization. More and more people are becoming interconnected. Nowadays with the information and images transmitted across the globe, we are regularly in contact with others who think differently and live differently from ourselves. This has brought a broader awareness of other cultures and also brought in influences from the outside world. This is seen by some as positive therefore they try to enhance such a development and as negative by others who try in every way to hinder and stop this phenomena. It all depends on ones perspective. Countries around the world have to come to terms with the fact that what happens in one country affects all the others. Another impact of Science and technology is that of improving our quality of life making our homes and the world around us more comfortable but these achievements came at a cost. Things which improved our life have had also an negative effect. Global climate change and other hazards to the environment are a result of intervention on the environment brought about by development through Science and technology. According to Anthony Giddens in his book Runaway World, the notion that with further development of science and technology, the world should became more stable and ordered does not reflect reality. Instead he states that the world Rather than being more and more under our control, it seems out of our control  [2]  . Trade and comers Trade and comers are surely a driving forces behind Globalization. All countries with the exception of North Korea, trade significant proportions of their national income. A large percentage of world output is traded. Trade is a key mechanism for increase goods, moving goods, and increasingly services around the globe, and it is also central to technology transfer. It has connected domestic markets to international markets transforming domestic economies  [3]  . Trade involves more than simply the exchange of goods and services between separate economies since it suggests the emergence of worldwide markets for trade goods and services. This does not mean that all countries trade between them. Instead it assumes the existence of a trading system in which trade activity between any two countries may affect trade relations between the rest.  [4]  Trade covers the whole globe, where International trade barriers have fallen steadily, opening markets up to boarder range of products The intensity that trade and comers has had on globalization is reflected in the creation of regularized exchange of goods at the interregional level. Trade has removed barriers to transport, costs or protection. Foreign products from one region may compete with domestic products from another region. Firms supply goods across the world and have to respond to competition from foreign firms.  [5]  Thus many national and local firms respond to world wide demand and face competition from firms based in other countries and regions. The geo-political coverage of trade and comers on globalized level is debatable. Sceptics argue that countries gain only a small amount of their income from external trade. They also argue that a good deal of economic exchange is between regions rather then being truly world wide. The countries of the European Union for example mostly trade among themselves. The same is true of the other main trading blocks.  [6]  While those in favour of globalisation argue that the effects of trade and comers can be felt everywhere and that global markets are indifferent to national boarders. The impact that trade and commerce has on the life of many people is reflected through the enormous diversity of products we have became accustomed to seeing in super markets. When you go to a supermarket you can find food from all over the world. This reflects the complex economic and social ties which link people and countries around the world. Trade has helped to generate connections which link people from different societies. One must also take into consideration that trade and comers do not have the same effects on the whole globe. The impact that trade and comers has on ones life depends also from which part of the globe one comes. Free trade for example does not have the same benefits for all countries. Less developed countries are dependent upon a few products sold on world markets. This means that they are very vulnerable to shifts in prices as well as to technological change. Most of the giant multinational companies are based in the US or come from the rich countries. In many lower developed countries, safety and environmental regulations are low or non existent. Some transnational companies sell goods in third world countries that are controlled or banned in the industrial countries for eg. poor quality medical drugs, destructive pesticide or high tar and nicotine content cigarettes. As Giddens said Rather then global village, one might say this is more global pillage  [7]  . Political changes Political changes occurring in the modern era have helped to shape this global village. After the second world war the western powers decided to create organizations which had to help them shape the post war period. This brought a rapid growth of international organizations, such as the League of Nation and its successor United Nations which were concerned primarily with the maintenance of international order, which helped the flourishing of comers and trade and technological innovation on a global sphere creating the necessary on which these could flourish. Institutions such as international monetary funds and the world bank also helped to maintain international economic order and promote economic development. The Intensity which political changes have on Globalisation is reflected in the growth of international and regional mechanisms of government. The United Nations and European Union are two good examples of this phenomena. Both the EU and UN are two international organizations that bring together nation states into a common political forum. While the UN does this as an association of independent sates, the EU is more a transnational governance in which a certain degree of national sovereignty is shared by its member states, in order to reap the benefits of political and economic union at a regional level. The EU states are bound by directives, regulations and court judgements from common EU bodies  [8]   Globalization is also being driven by intergovernmental organizations and international non governmental organizations, NGOs. The IGOs regulate issues ranging from civil service aviation to broadcasting to the disposal of hazard waste  [9]  . While NGOs with their independent work alongside governmental bodies make policies, addressing international issues. Globalization, westernization or Americanization?. Some argue that globalisation in reality is Americanisation. America is the sole superpower, which dominates economic, cultural and military position in the global order. Infact most visible cultural expressions of globalization are American such as McDonalds, CNN, Coca-Cola. No one can doubt that Globalization is led by the west, imprint of American political and economic power and that it is highly uneven in its consequences. But Globalization is not just the dominance of the west over the rest. Globalisation affects the US as it does the rest of the world. Democracy in itself in a way is a driving force behind globalization, but at the same time Globalisation lies behind the expansion of democracy. Infact Democracy is currently spreading world wide. The collapse of communist Russia made possible that former soviet bloc and its satellite states started moving towards western style political and economic system. They are not isolated from global community but are becoming integrated within it. The collapse of communism has hastened the process of globalization, but should also be seen as a result of globalization itself. Soviet Communism with its state run enterprise and heavy industry could not compete in the global electronic economy. The communism ideology and control upon which communist political authority was based similarly could not survive in an era of global media. The soviet and the East European regimes were unable to prevent change. The intensity that politics has had on this phenomena of globalization is reflected trough the creation of transnational organizations and also from the transnational movement of money, where TNCs shift their investments from one country to another often in search of lower labour costs. Transnational movement of money can go rapidly elsewhere if governments pursue policies seen as threatening profits or weaken profits or weaken currency . This threatens government policies.  [10]   The impact of politics on Globalization is also reflected in the creation of the phenomena of migration of labour. The widening gap between rich and poor countries accelerated the migration of people from poor countries to seek jobs and welfare in rich ones. This has created a greater ethnic cultural and religious diversity within nation states. This could threaten national identity and create conflict. Conclusion The driving forces underlying globalization are various and all intertwined between them. They help us understand better the concept of globalisation and the effects these have on our lives, where globalisation is changing the way the world looks, and the way we look at the world. This can help us become more conscious of the problems the world is facing and help us understand that our actions have consequences for others and that the world problems effect us as well.

Defining Good Usage Essay -- Business Writing Essays

Defining Good Usage There are thousands of pieces of advice about writing out there. Every English text book discusses it. Every person knows the rules to good writing by heart. In fact it is next to impossible to separate what we have been told from our own beliefs. Beliefs themselves are formed by what you are taught, yet they still allow you the freedom to do as you choose. This just does not seem to hold true. When good writing is taught to be the rule not something to be interpreted by the student. Enough about beliefs and teachings. Define good usage, if that's what good writing requires. Is it using the largest, most difficult, word you can in your writing? Is it diction, connotation, denotation, sentence structure, or just simple tone? The fact is any one or all of these may be true. When you are writing a research paper for instance , you would use larger words than you would, say, in a letter to a friend. In business letters you would use more technical language, than either of these other two. Yet, the rules get mixed around in all these cases too. If good usage is set mostly by what type of writing you're doing then perhaps the it can only be defined through these. However in order to do this you have to be able to define which types of writing fall into which category or are they all different not to mention that every thing you could study at a University falls into a different pattern of writing, and even this does not really make it any easier to define. All right, in order to understand this maybe what you shouldn't do has to be defined first. That should be easy. When you write well you use the most appropriate words possible in a given situation and to express just the right feeling. But, does ... ...oblems what I mean when I call this person "Babe" I may be telling my friend and him that he is really good looking, or reminds me of the little talking pig. I also could mean, as has happened in letters I've received, that I don't know him very well and therefore I can't remember his name so I took to calling him "Babe", anything is possible. Now the "Babe" example is very basic but it proves that not only can the author have many meanings for what they are writing but so too can the reader. This does not have to happen with just one or two words it could happen with whole paragraphs or entire papers. Even this one. I have told you what good use is, but, can you tell me without a doubt that you have gotten exactly what I wanted out of this? Makes you wonder, huh? What is the real meaning here and can you really get it? If you could then would my usage be good?

Antagonist Analysis of The Great Gatsby Essay

Tom Buchanan, the antagonist in the book, The Great Gastby, by F. Scott Fitzgerald is the darker side of the main character, Jay Gatsby. Where as Gatsby is an agreeable, attentive gentleman, Tom is the abrasive, physically powerful, and careless man who is concerned about one thing†¦himself. Tom is introduced as an arrogant and abusive husband to his wife Daisy Buchanan, who states, â€Å"That’s what I get for marrying a brute of a man, a great, big, hulking physical specimen of a —-,â€Å" as she tries to deal with his selfish and emotionally abusive ways (F. Scott Fitzgerald 12). The Great Gatsby explores the dynamics of relationships between the love (or lack thereof) between man and woman. Fitzgerald portrays antagonist Tom as self-centered human being, not only through the emotional abuse and negligence of his wife, but likewise through the sexual encounters and philanders of various women. One of Tom’s lovers, Myrtle Wilson, is so engrossed and enchanted by Buchanan that she is willing to risk her own marriage and is no longer attentive as some of her actions include â€Å"walking through her husband as if he were a ghost, shook hands with Tom, looking at him flush in the eye† (Fitzgerald 26). Unlike Tom, whose life revolves around no one other than himself, Gatsby’s life centers on finding the long lost love of his life, Daisy, and engulfing her with the true endearment of love between a man and woman. His one desire to fulfill his life with true love is interrupted twice by Tom Buchanan. Having loved Daisy as a young teenage boy and loosing her to life’s circumstances, Gatsby is determined to continue his search in hopes of locating this special woman who can never be replaced by no other beautiful face or body. Gatsby’s adoration and respect for Daisy drives him to cast all his possessions and even his life into securing her love and saving her name, as he did after the accident shifting blame from her to him, â€Å"but of course I’ll say I was† [driving the car that hit and killed Myrtle] (143). Tom and Gatsby are black and white images of one another. Tom, the darker character, is a cold heartless man who moves people around like pegs on a game board. He continually rolls the dice to calculate his next moves giving no thought to the human lives he has at stake. After the death of Myrtle, Tom shows his lack of interest for the welfare of the woman he has been having an affair with and uses an opportunity to shift conflict between George, Myrtle’s husband, and Gatsby, â€Å"Wilson’ll have a little business at last† (137). Unlike Tom, Gatsby’s bright image of love, concern, and devotion carries throughout the story. Gatsby holds onto love until the dire end, electing to protect Daisy from the wreck and the reckless relationship with her husband Tom, â€Å"I’m just going to wait here and see if he tries to bother her about that unpleasantness this afternoon (144). Tom is the perfect character to represent the antagonist in, The Great Gatsby. His selfish acts toward each character in the story shows his lack of respect for human relationships and his indulgence for self.

Fundamentals of Nursing Research: evaluation of the evidence for nursing practice Essay

1.How do nurses and doctors interact in acute settings? In this study, I would like to use ethnography. When compared to other qualitative methods like ;phenomenology or grounded theory,ethnography is a systematic approach,which includes observing,detailing,describing,and analyzing the patterns of culture(Leininger,1985).The key feature of ethnography as a qualitative research methodology is that, it involves long term study of a group by the researcher who becomes both the observer and participant in the group this is often termed as participant observation(Ellis 2010)They don’t always take a participant role,sometimes they are non-participant observers. Access to a group for study may involve the researcher in seeking the help of a gate keeper(Ellis 2010). In this study a gate keeper can be the HOD of acute care unit who allows to access the group of doctors and nurses and also to introduce them. However there are some ethical issues this approach like an informed concent of colleagues(Ellis 2010) Convenience sampling is apt for this study as the researcher cannot predict the situation.It might be very difficult to get enough number of sample at a stretch,observation during a period of one week with different staff at different shifts,would be great to get maximum number of sample of 40 . Data collection methods include observation and interview .There are mainly three broad types of information are usually saught by ethnographer ie;: the cultural behaviour(which means what members of the culture do) Cultural  artifacts : What members of the culture make or use Cultural speech(What people say) This implies that ethnographers rely on a wide variety of data sources including observations indepth interviews records charts and other type of physical evidence(Diary letter) (Polit and Beck 2010) Observation is not unique to research and can be considered as part of every day life(Benner and Fian,2008) . Adler and Adler (1994) noted ; â€Å"For as long as people have been interested in studying the social and natural world around them observation has served as bedrock of source of human knowledge†(P 377) Often the key objective of using observation is to check weather what people say that they do is the same as what they actually do. As Hammersley (1990) suggested to rely on what people say about what they belive and do, without also observing what they do, is to neglect the complex relationship between attitudes behaviour( p 597) There are many other reasons for using observation as the data collection method : †¢ It helps us to inform about the influence of the physical environment †¢ Captures sense of the context of the and whole social settings in which people function †¢ Helps to illustrate the whole picture (Benner and Fian,2008). Some phenomena lent themselves well to observation(Polit and Hangler 1995) including characteristic and conditions of individuals, verbal and no verbal communication behaviour, activities, skill attainment and performance and the characteristics of an environment.(Benner and Fian,2008) Observation can be considered as an approach ,in which the aspects of the phenomenon to be observed are operationally defined and decided in advance(Benner and Fian,2008) It’s actually a skill to interview in qualitative research and this can be acquired through practice. (Ellis 2010) ethnographic interviews are unstructured- here i would like to use descriptive questions to ask participants about there experiences in there own language and are the backbone of ethnographic interviews(Polit and Beck, 2008) however study participants will not share much information with interviewers if they do not trust them close rapport with respondence provides access to richer information and to personal or intimate details. And audio taping equipment batteries tapes notepads and pens are essentials. Tape recorded interviews should be listened to and checked for audibility and completeness soon after the interview is over. The analysis mainly based on the patterns in the behaviour and thoughts of the participants comparing one pattern against another and analyzing many patterns simultaneously(Felterman 1989) Spradly’s 1979) /In an ethnographic study,research sequence is often used for data analysis .(Polit and Beck, 2008).On the other hand Spradely believes that language is the primary means that relates cultural meaning in a culture. His sequence of 12 steps, which includes both data collection and data analysis, and the analysis part includes making a domain analysis which are units of cultural knowledge and making a taxonomic analysis asking contrast questions making componential analysis discovering cultural themes and the last step is writing the ethnography. (Polit and Beck 2008) On the contrary ,it is very challenging method when it compares to other quantitative methods for there are no universal rules for analyzing data( Polit and Beck 2008). 2 – Do weekly counseling sessions decrease stress levels of carers of people with Alzheimer’s disease? This study can better done by the experimental method, to be more specific a randomized controlled trial is apt for this particular study. The genuineness of true experiments give us greater confidence that they depict the causal relationships under controlled settings of study (Polit and Beck,2008) Randomized controlled trials are able to answer a very specific question or related questions,because it uses specific manner ( Ellis 2010). RCT use techniques to find out the relationships between to variables. Moreover it holds direct control over many other factors that may effect the validity and reliability of the findings( Ellis 2010). Here Independent variables is weekly counseling sessions and dependent variable is stress levels of carers of people with Alzheimer’s disease. RCT’s are characterized by the following properties âÅ"“ Manipulation – The experimenter does something to some subjects or some type of interventions. âÅ"“ Control – The experimenter introduces controls into the study, including devising good approximation of counter factual – usually a controlled group that does not receive the intervention. âÅ"“ Randomization – The experimenter assigns subjects to a controlled or experimental conditions on a random basis. (Polit and Beck 2010) It was pointed out earlier that the RCT involves the random allocation of participants(Carer of people with Alzheimer’s disease) between experimental groups, whose members receive the treatment (in this study weekly counseling sessions) and control group who is devoid of or receive no intervention (in this study intervention means counseling sessions) I think a continuous 8 weeks counseling sessions that includes psychological and physical retreat of carers of Alzheimer’s patient can decrease stress levels of participants. In this particular study ,we should make sure that all meet the demands of inclusion criteria( Ellis 2010). In this study inclusion criteria involves carers who suffer from stress related to their work experience with Alzheimer’s patient. After sampling ,the researcher divides the entire sample into two different groups so that each group portrays the similar characters and even in terms of variables. ( Ellis 2010). Researchers manipulate independent variable by administrating the intervention to some subjects while withholding it from others. To illustrate participants in the experimental groups are subjected to counseling sessions through out the period where as those in the controlled group gets the usual care and treatment . Firstly, researcher have to do a pretest that involves the observation of dependent variable before the counseling session. This design permits us to examine what changes in stress levels were caused by the 8 week counseling session because only some people were subjected to it, providing an important comparison (Polit and Beck 2010) There are mainly two methods for data collection namely clinical or non clinical. Here it is a non clinical method we can use questionnaires for the data collection.( Ellis 2010).A crucial part of good research design concerns making sure that the questionnaire design addresses the needs of the research.To put this another way; somehow we need to ensure that the questions asked are the right ones.(iss.leeds.ac.uk †º home †º resources †º tutorial documents †º surveys). Reliability and validity are the two important aspect about the tool.The consistency in measuring is reliability .If the device produces the same or similar results when it uses under same circumstances,it is reliable. Whereas validity defined as, whether a tool measures or examines what it claims to measure or examine./(www.holah.karoo.net/reliabilityandvalidity.htm)‎ Outcome data should be collected in the same way and with the same figures for all the study group to facilitate this where possible participants may remain unaware of the intervention being received(Gerrish and Lacey 2010).Here the researcher can use blinding in order to reduce the risk of biases.(http;//www.ajronline.org/doi/full)It means the participants in the trial doesn’t know which intervention is given to each individual. A comparison of both group after the counseling session can be done by a post test. Despite the benefits of experimental research this has some limitations, first of all there are often constrains that make an experimental approach impractical or impossible(Polit and Beck 2008) 3: What are the factors that influence women’s smoking behaviour during pregnancy? This study has got social relevance. The grounded theory tradition which has its roots in sociology, seeks to describe and understand the social psychological and structural processes that occur in a social setting.(Polit and Beck 2008).It’s procedures are not specific to a particular discipline or method of data collection.(Holloway and Wheeler,2002) Grounded Theory research is used to generate theories about practice and understanding from many different areas of health care(Ellis 2010) so in this study grounded theory is very apt because it deals with a practice or a habit and we can gain insights into how pregnant ladies changes there smoking behaviour during pregnancy Of the qualitative approaches to research grounded theory is perhaps the most systematic in its approach. Grounded theory systematically applies procedural steps to explore social phenomenon and derive a theory that explains people’s understanding of those phenomenon .According to Strauss & Corbin, grounded theory emerges inductively from the research study.It undergoes very systematic process, data collection and analysis of data are the two major aspects of the study,so that the theory or the phenomena derives from the reciprocal relationship with each other.(Strauss & Corbin,1990) The starting point for grounded theory is that to select a homogeneous sample ,which means a sample portrays same kind of experience and with same process . A broader sample enables the researcher to draw on the experience of people to come to some conclusion of their experience (Ellis 2010) Samples for qualitative studies are generally much smaller than those used in quantitative studies.(www.qualitative-research.net †º Home †º Vol 11, No 3 (2010))The sampling in this study is theoretical sampling. I would like to select the samples from antenatal clinics or GP’s. The sample needs to be broad enough to enable the researcher to draw on the experiences enough people to come to some conclusion (Ellis 2010).But usually Grounded research typically done with 20 to 30 people.(Polit and Beck,2008).The sample size is determined by the theory being generated from the qualitative data. The data analysis can be done in two ways.Firstly, grounded theory may be used as a technique for analyzing data, which includes the process of constant comparison. The theory suggests that categories and properties are concepts that are identified by the researcher and evolve from the constant comparing of the data. (epress.anu.edu.au/info_systems/mobile_devices/ch04s03.html) Constant comparative analysis can be explained as the continuous comparison of data obtained from different participants so that the researcher analyses the difference or similarity among them.(www.rangahau.co.nz/analysis/83/‎) Methods used in data collection include, interviews ,documentary evidence, case studies and participant observations. Here i would like to use interview as my data collection method.It would be so helpful when we can maintain the field notes throughout the process of data collection.Certain occurrences in the setting or ideas from participants that seem of vital interest are recorded either during or after data collection.They remind the researcher of the events and interactions and trigger thinking process.(Holloway and Wheeler,2004). As mentioned above the analysis of Grounded theory can be done by two major methods; Firstly, the Glaser and Strauss’s Grounded theory method, and the second one is Strauss and Corbin’s approach.(Polit and Beck,2008). In this study i would like to use Strauss and Corbin’s approach. Main three types of coding includes ; Open axial and selective coding the out come of the Strauss and Corbin’s approach is a full conceptual description that explains how a basic social problem that emerged from the data is processed in a social setting (Polit and Beck 2008)†¦. When compared to other ways of qualitative analysis, It provides researchers with a unique tool for theoretical development.On contrary to the conventional path Grounded Theory works inductive . A researcher affords the luxury of maintaining an open mind and allowing the data to inform the discovery of theory. Natural phenomena is best represented by the emergent findings avoiding preconceived ideas. (ro.uow.edu.au/cgi/viewcontent.cgi) 4: What is the effect of hydrotherapy on the pain levels of people with osteo-arthritis? This study is Quantitive study. The true experimental designs are those in which the researcher has a great deal of control over the research situation.(Nieswiadomy,2008).There are three criteria for a true experimental design.Firstly, the researcher manipulates the experimental variable(s).Second one is at least one experimental and one comparison group are included in the study.Last criteria is that subjects are randomly assigned to either the experimental or the comparison group. (Nieswiadomy,2008). Using manipulation, researcher consciously vary the independent variable and observe its effect on dependent variable. Researcher manipulate the independent variable by administering an experimental treatment(intervention) to some subjects while withholding it from others. Here dependent variable is pain level an independent variable is hydrotherapy(Polit and Beck 2010) Randomization or random assignment to study groups involves distribution of subject to either the experimental or control group on purely random or chance basis(Schneider and et al 2003) Sampling is the process of selecting a portion of the population to represent the entire population. It is subset of population elements. Simple random sampling can be used for this study. The members of the population are numbered and a number of them are selected using random numbers without replacing them. With this method each population member has equal chance of selection (Bowling 2009) Factors affecting sample size includes homogeneity of the population effect size cooperation and sensitivity of the measures. Quantitative researchers need to pay careful attention to the number of participants needed to achieve statistical conclusion validity. A procedure known power analysis(Cohen 1988) can be used to estimate sample size needs (Polit and Beck 2008). The sample size, effect size and the alpha level are the three major factors which determine the power.It can be defined as the capability to figure-out the statistically significant difference when the null hypothesis is in fact false,which means, power is your ability to find a difference when a real difference exists(psych.wisc.edu/henriques/power.html) Large samples are no assurance of accuracy however. There can be practical constraints such as subject availability cooperation level of participants time and resources can limit the sample size so that many studies are based on relatively small samples (Polit and Beck 2008) Data collection in experimental study dependents on the exact questions being investigated. The data collected can include data about the independent variable and data on a phenomenon(Ellis 2010). Interviews,physical examination or biological samples are the main data collection methods, researcher can also collect data from existing records. (Ellis 2010).Here a personal interview using a structured questionnaire can be used for the data collection. In this study we should do a pre test and post test. Pre test should be conducted before the intervention and a post test to assess the effect of hydrotherapy A major strength experiments is that they are practical in the real world it may be difficult if not impossible to conduct true experiments. In current era of healthcare consumerism patients are not always willing to relinquish control over there treatment condition. Another drawback of experiments is that unwillingness of people.( Gross and Fogg 2001) REFERENCES Ellis P.(2010),Understanding research for nursing students,Exeter;Learning matters Polit D. F and Beck C.T(2010),Essentials of Nursing Research:Appraising Evidence for Nursing Practice,7th edn;Lippincott Williams & Wikins. Nieswiadomy RS(2008), Foundations of nursing research, 5TH edn; new jersey: Pearson Leininger(1985), Qualitative research methods in nursing; W.B Sanders Company. Inc Holloway I & Wheeler(2002), Qualitative research in nursing, 2nd Edition, oxford Blackwell Science LTD Gerrish K and Lacey A (2010), The research process in nursing 6th edn, UK, Wiley-Blackwell Bowling A 2009, Research methods in Health;investigating health and health services, 3rd Edn, England, open university press Polit D.F and Beck C T(2008); Nursing research;Generating and assessing evidence for nursing Practice 8th Edn; Lippioncott, Williams & Wilkins Watson R, Mckenna H, Cowman S & Keady J (2008); Nursing research; Designs and method; Churchill Livingstone: Elsevier Schneider Z,Elliot D,Lobiond o-Wood G & Haber J (2003); Nursing Research: Methods critical appraisal and utilisation 2nd edn, Australia: Elsevier Pty Ltd University of Leeds: (iss.leeds.ac.uk †º home †º resources †º tutorial documents †º surveys). (No date)(Accessed on 25thof June,2013) University of Wisconsin-Madison:(psych.wisc.edu/henriques/power.html) (no date)(Accessed on 25thof June,2013) 13.University of Wollongong:(ro.uow.edu.au/cgi/viewcontent.cgi) (no date)(Accessed on 25thof June,2013) Dr Leonie Pihama, MÄ ori and Indigenous Analysis Ltd:(www.rangahau.co.nz/analysis/83/‎)(no date)(accessed on 25thJune). nformation Systems Foundations: Constructing and Criticising:(epress.anu.edu.au/info_systems/mobile_devices/ch04s03.html) (no date)(Accessed on 25thof June,2013) 16. M Mason -(www.qualitative-research.net †º Home †º Vol 11, No 3 (2010) (2010)(Accessed on 25thof June,2013)

Movie research paper The Truman Show Essays

Movie research paper The Truman Show Essays Movie research paper The Truman Show Essay Movie research paper The Truman Show Essay The truman show is founded on an enormous secret that all of the studios advertising has been determined to reveal. I didnt know the secret when I saw the film, and was able to enjoy the little doubts and wonderings that the filmmakers so carefully planted. () Those fortunate audience members () will be able to appreciate the meticulous way director Peter Weir and writer Andrew Niccol have constructed a jigsaw plot around their central character, who doesnt suspect that hes living his entire life on live television. (Ebert 1) This film by director Peter Weir and writer Andrew Niccol tells about a man (Truman Burbank) who who finds out that his whole life is actually TV show. The movie has an incredible influence on America and the international community. What maybe no one would expect, this movie inspired some producers especially a famous European producer, John De Mol, to produce a reality TV show called Big Brother. He is also very famous for his produced TV shows Fear Factor and Who wants to be a Millionaire? (DooYoo 1). The Truman Show is not only famous because it is a typical 20th century movie, it also includes one of the todays best actors. Jim Carrey , Ed Harris , and Laura Linney are only three of many actors of this movie who performance their role in a perfect way. Also the strange storyline makes the movie to special in its genre. The storyline is deceptive, almost maliciously so (Myers 1), and is based on several movies like Edtv (1999), which is also about a man whose life is broadcast li ve 24 hours a day on television, he plays a similar character (IMDB 2). It is also very famous because it contains never before seen technical aspects like the directors office of the TV show. The many camera shots from every position, like garbage cans, behind car radios, and billboards, make it very individual. Truman Burbank, played by Jim Carrey, is living in a suburban setting and works as a salesman. He doesnt realize that he is living in a fake world with actors all around him. His lifestyle is like an ordinary Joe whose life seems to be pretty idyllic. He has a good job, a nice house, and a beautiful wife (Jardine 1); he goes to work everyday and is totally satisfied with his life. Only one day, when he his on his way to work, a camera light, from the film producers falls down from the sky and lands close to him. He picks it up, but doesnt really think about it. In the car, after hitting the radio because it is not working properly, he can hear directions about where he is going coming out of his speakers. The last strange and most important scene is when he recognizes his father, who was purposely drowned while sailing with Truman, on the street. When Truman recognizes him, his father is taken away by some mysterious, casually dressed men. He begins wondering what is wrong with him or his world. After watching his environment with more attention, he realizes that everything is repeated over and over. For example he sees a yellow bug, a man with flowers, and a woman on a bicycle is passing his house every ten minutes. Something is missing [in his life], and he thinks perhaps he might find it in Fiji, where Lauren (Natascha McElhone), the only woman he really lo ved, allegedly has moved with her family (Ebert 1). However he cant take a boat because he always remembers the day when he lost his father. The TV show director also indirectly doesnt allow him to escape, because it would ruin the TV show. When Truman is sleeping and the producers of the TV show dont pay attention, Truman is finally able to escape with a boat by himself. Christof, the director, tries everything to stop him, before can escape from the set. After Truman almost drowned in a manufactures heavy thunderstorm, Truman reaches the edge of the set and tries to walk out. That is the first scene in which Christof and Truman have their first conversation. Christof tries to keep Truman from leaving the film set arguing argues, that he has created him and the world he has created for [Truman] is the good world, not the sick world [outside of the set] (The Truman Show). However, Truman decides to step out of the set and says the sentence he always said to his neighbors every morning; Good morning! And in case I dont see you: good af ternoon, good evening and good night! (The Truman Show). After that you can only see Trumans back as he steps into a black background and Christof shutting down his little desktop, through which he watched Truman talking to him. The directing by Peter Weir plays a big role in making The Truman Show a terrific movie. He selected several actors who were not very typical for their role. Truman, played by Jim Carey, who might simultaneously break your heart as easily as he makes you laugh (Turan 1) was not expected to present this role that perfect. Also Cristof (Ed Harris), who won the Golden Globe as Best Performance by an Actor in a Supporting Role in a Motion Picture (HFPA 1), and Hanna Gill (Laura Linney), who was nominated for Favorite Supporting Actress Drama by the Blockbuster Entertainment Awards (Blockbuster 1), make this movie to a highlight in his genre. It seems that Weir wanted to make up a total different kind of movies. He says about the movie: The Truman Show was based on Michael Jackson. You watch The Truman Show and, I mean, Jim Carrey did a fantastic job, but Michael Jackson is Truman. Hes who I based him on and he is the nearest thing to Truman. The director continues to say, The connection between Michael and Truman is simple they both have a heart, and people treat them like objects for entertainment value. (Justice Prevailed 1)

5 Strategies for Writing University Assignment Within the Limited Time

5 Strategies for Writing University Assignment Within the Limited Time 5 Strategies for Writing University Assignment Within the Limited Time Time is an enemy for many students who study at college or university. It takes them a long time to make a report or write a coursework. What to say about exams when the time is limited? No educator will wait for the moment when a source of inspiration, time and the desire for an assignment will appear. It is supposed to be written and submitted to an instructor on a due date or within specific time. The question is how to succeed in performing successfully all of them and not to flunk out. It doesn’t matter whether you find yourself in such a situation because of huge tones of work on your shoulders or simply because of procrastination. What matters is how you use the limited time to tackle a college assignment effectively. 1.   Stay Calm According to the research study, anxiety during such stressful events as exams or tests is the main cause of students’ inability to achieve acceptable results. Don’t allow your fears to fail such an important stage in life to graduate from university. If you experience anxiety, mindfulness and relaxation strategies can help you improve low test performance and reduce anxious feelings. Don’t panic even if you feel the time pressure is too much. Stay calm and start working on assignments. 2.   Read Through Assignments Carefully Whether it’s a last minute assignment or an exam, reading through the questions helps you understand what is required. Even with the limited amount of time, don’t rush to answer a question. Use the first few minutes to read each question carefully without replying it. Look for keywords in each question and circle or underline them. There are words that should guide you on how you are supposed to answer questions. However, you should always have in mind that time is of the essence so don’t take too much time on this. This should only take up to a maximum of 5 minutes. The examples of some keywords that you should be on the lookout for include: outline; highlight; discuss; compare; contrast; illustrate; state; explain; elaborate. 3.   Start with Easy Questions The major reason why most students fail to complete their exams is simply due to the fact that they waste too much time thinking about what they don’t know rather than focusing on what they already know. Don’t run out of time whereas you have easy questions unanswered. According to BTPS Testing, a test preparation program, starting with easy question helps to: increase your chances of scoring higher in the assignment/exam; save time which is essential when you have limited time; help in boosting self-confidence; help you remember. 4.   Prioritize Your Tasks Take note of the marks awarded to each and every question and this will give you an idea of how many points you can earn. Needless to say, complex questions are assessed higher than simple ones. Besides, questions that assess special knowledge and skills are given higher points than questions that assess common knowledge. Try to concentrate on a task that guarantees you to get high marks. 5.   Plan Your Answers As the saying goes â€Å"Failing to plan is planning to fail†. When you have limited time to do an assignment you can save a lot of time if you plan your answers. At MyCollegeSuccess real students share their effective tips how to deal with college assignments. For example, Adrianne W. recommends that the main ideas should be outlined in a scratch of paper or jotted down with a faint pencil on the question paper. When it comes to writing down answers you you just need to spell out details. Save each minute that is essential when you are in the last minute rush. Whether it’s a heavy workload or simply your ignorance, you need to know several tricks so that you won’t succumb to the pressure of writing assignments within the limited time. One more effective way is to apply our custom assignment writing service to get high-quality paper samples from our qualified academic writers. We are open to you 24/7 so that you can achieve high results in writing even within short timeframes.

N Assignment Example | Topics and Well Written Essays - 500 words - 5

N - Assignment Example Planning should focus on the most important issues that will determine the success or failure of a hospital. Strategic planning aims at ensuring a hospital can adapt in the ever changing environment. A vision statement has to be developed which describes future objectives of the hospital. The mission statement of the hospital also has to be reviewed. The mission statement has to specific and a representation of what the hospital will be in future. It also develops guiding principles which act as a base for the strategic planning process. Strategies should be closely linked to the vision and mission of the hospital. This will create certainty in achievement of goals and objectives as there will be no changes which will disrupt the relevance of the strategic plan. Responsibility has to be assigned to relevant stakeholders with a main focus on the objectives, strategies and goals and the resources required to achieve outlined objectives should be determined. This will act as a guide for all the activities. Objectives will be achieved within the specified time frame and this will direct the ho spital towards attainment of its goals and objectives. A strategic plan is defined as a document which contains goals, objectives, vision and mission statement of an organization and how stakeholders would achieve the objects within a specific time period. The plan is used to identify how available resources within an organization can be utilized to ensure success. A business plan, on the other hand, is a statement used to evaluate a business and future business plans. It demonstrates to other individuals the main activities of the business. Daily operations of a hospital reflect outlined strategic goals and objectives since the hospital and the medical staff is aware of activities that have to be carried out to ensure hospital’s success. This is also evident through monitoring as operations are followed up and updated due to the

Antarctic sea ice melt and its implications Essay

Antarctic sea ice melt and its implications - Essay Example mosphere and polar oceans; and changes the force of ocean buoyancy by redistributing fresh water through transportation and subsequent melting of comparatively fresh sea ice. Thesis Statement: The purpose of this essay is to investigate Antarctica sea ice melt, examine the ocean-atmosphere interaction, and evaluate the environmental and societal impact of rising sea levels and other impacts of the sea ice melt. Globally, there is a decline of snow and ice over the past several years, particularly since 1980, with an increasing downturn during the last decade. In the South Pole, the east and west Antarctic Ice Sheets are â€Å"two unequal parts, with different histories and characteristics† (Mercer 1978: 323), Figure 1 below. Unlike the vast, older and mostly land-based ice sheet in East Antarctica, the Western Antarctic ice sheet is younger, much smaller and marine-based, anchored to a distance of 2,500 meters below sea level. Further, West Antarctica is not a single continent, but is a series of islands covered by ice, touching the ocean floor, and not based on land (NASA 2010). Two-thirds of the continent is East Antarctica, a high, frozen desert. If all the ice melted, it would increase the global sea level by about 60 meters or 197 feet. The results from a recent National Aeronautics and Space Administration (NASA)/ German Aerospace Center’s Gravity Recovery and Climate Experiment (GRACE) study, indicate that since 2006 there has been greater ice loss from interior East Antarctica than earlier believed (Chen et al 2009). In the Southern Ocean, sea ice forms a fringe around the entire Antarctic continent (Figure 2. below) which is surrounded by the waters of different seas. The Antarctica is subdivided into 5 sectors by researchers, each impacted by diverse geography and weather conditions. This results in greater yearly variations in Antarctic sea ice, as compared to Arctic sea ice (Nasa.Gov 2010). â€Å"Across the Antarctic Peninsula lies one of the

Criminal Justice Research Essay Example | Topics and Well Written Essays - 500 words

Criminal Justice Research - Essay Example Internal validity is used initially in the crime investigation research process. The decision to support the valid facts by any variable inclusion or exclusion is termed as internal validity while its implementation is the external validity. In other words external validity refers to those results which have very strong results of internally valid tests. (Farrington et al, 2002, p. 13) On the other hand reliability is all those measures which are utilized to achieve and repeat the same set of results acquired in validity. Reliability guarantees and confirms the valid tests to be used ever again in criminal data analysis and findings. Example: Taking all the security measures to prevent women trafficking among rural and urban population may or may not generalize the problem because of the reason that the two populations are clearly different. Therefore the thing that concerns is that women trafficking crime measures in both the populations reacts differently. This can be achieved by testing those measures differently. In case a preventive measure is set in both the populations, its validity would be determined once according to their populations. Afterwards its reliability could be measured each time the standard results meet the acquired 'validity'. The main difference between a valid measure and relia

Biotechnology Company Essay Example | Topics and Well Written Essays - 250 words

Biotechnology Company - Essay Example The company has a goal of setting up a plant for large-scale production of the bacteria that can degrade polystyrene. Of course, this goal will be achieved after the company has been registered. The second step will entail convincing investors to have faith in the company and its founders. The aim is to commence production on a small scale in order to get the attention of governments and environmental agencies. In future, the organisation expects to expand its services to major states in the United States of America. The aim of the organization is to rid the world of non-biodegradable compounds that comprise the quality of the environment. Therefore, the company has plans to carry with research on additional ways to use chemistry and biological principles to fight pollution. The research will be carried in collaboration with learning institutions. The partnership with higher learning institutions will give the company opportunity to discover the best talents. The discovery of new talents is paramount to the continued innovation of new ways to fight pollution. It will revolutionize the world of science by groundbreaking innovations that will change human life on earth for the

Cyber crime Essay Example | Topics and Well Written Essays - 750 words

Cyber crime - Essay Example DDos works by first downloading a free internet software called Low Orbit Ion Canon (LOIC) as a "destructive cyber weapon". Once downloaded, â€Å"the LOIC could be used to attack by sending internet traffic to a target computer†¦When the volume of traffic sent to a computer becomes too much for it to handle it would suffer a denial of service. The more LOICs used, therefore, to attack a target computer, the more likely that a denial of service will take place † (Laville, 2012). The irony of the hackers Anonymous is that they do not see themselves as criminals but rather online activists or hacktivists who conduct their protest by bringing a site down through DDos or other methods to teach them a lesson for whatever reason they can think of. Impact of Cybercrime on worldwide justice systems The advent and proliferation of cybercrime â€Å"forced† worldwide justice systems to adapt to crimes committed in the internet and institute laws in order to combat and prosecu te them. As criminals became sophisticated, justice systems have to be responsive as well in order to arrest and prosecute cyber criminals. ... irus which was sent through malicious emails in the early 2000 that overwrote the files of those who received them costing billions of dollars in the US and elsewhere in the world. While the culprit was known to be in the Philippines, authorities cannot do anything to arrest the individual due to the lack of laws to prosecute the person. This incidence and other crimes facilitated in the internet such as fraud, human trafficking, terrorism prompted the legislative body of such country to craft a law to combat cyber crime. Albeit delayed, the Philippine legislature crafted a Cybercrime Act 9225 and was implemented this year (although a Temporary Restraining Order was issued against it) because of this incidence and other crimes done through internet. The proliferation of cybercrime made governments worldwide to acknowledge the digital space as a medium where cyber criminals can facilitate their illicit activities. The process to combat global cyber crime According to Federal Bureau of Investigation or FBI, the best way to combat the global cyber crime is through international cooperation. To effectively counter the threat of cyber crime, â€Å"FBI is working closely with international law enforcement agencies to fight cyber criminals (FBI). The Department of Homeland Security also agreed that collaboration is needed to enhance cyber security not only among countries but also among sectors to protect critical digital infrastructures from digital malfeasance (Homeland Security, nd). To facilitate this international cooperation and collaboration an international conference was held in Fordham University in New York City this year which was attended by over 400 participants from 37 countries. Delegates from various sectors also attended from international counterparts ranging

Free market in the economical world and business Assignment

Free market in the economical world and business - Assignment Example Explain how the system works to allocate resources The allocation of resources depends on supply and demand of those resources in a free market economy. The buyers and sellers, or their agents undertake all the exchanges and transaction voluntarily (Friedman, 2003: 36). Both the seller and the buyer accept the transaction because both expect to gain from it. Consequently, the two may repeat the exchange conditions the next time (or refuse to transact) if their expectation was met (or disregarded) in their past transactions. Ultimately, the reason for engaging in the transaction is that both the parties expect to benefit from the exchange. This is the main reason that distinguishes the free market from the free trade of the mercantilist period, expounded by French essay-writer Montaigne. According to Montaigne, the mercantilists held that in any trade transaction, there must be a loser and a winner: the loser is the â€Å"exploited party† while the winner is the â€Å"exploite r†. The mercantilists’ belief is invalid because the eagerness and even willingness of both the sellers and the buyers mean that they expect to benefit. Translating the trade of free market in modern game-theory jargon, transactions are a win-win exchange. They result to a positive sum rather than the conventional â€Å"negative sum† or â€Å"zero sums† game. Two factors determine the availability and allocation of resources in a free market: the value of the resources according to each participant, and the bargaining skills of the participants. How the buyers value the resources comparative to the other resources they could buy largely determine the distribution and allocation of these resources in the market (Friedman, 2003: 82). The exchange terms, or prices, depend on the quantity (measure) of the particular resource in the given market set up. Ultimately, the allocation of the resources depends on their availability measure in the market in relation t o the evaluation of the buyers. In summary, resource allocation relies on their demand and supply. In the supply of a resource, an increase in its price reflects an increase in demand on the mind of the buyers resulting to more money bidding for it, thus the price of the resource shoots up. The reverse will occur if the price, and thus the demand, for the resource decrease. In contrast, the buyer’s evaluation is that the increase in supply of a resource brings the value of the resource down. The reverse occurs when the supply of the resource decreases. From the demand and supply effects on the allocation of resources, the free market incorporates a highly interactive and complex pattern of transactions. Arguments in favor of this system The manner in which the free market works to allocate resources has come under debate and criticisms by economists. Nevertheless, the free market has four distinct arguments that enforces it existence, and which are discussed accordingly. The first argument is the efficiency of allocating scarce resources in the economy. This argument relates to the neoclassical economic tradition of benefits for all the participants in the transaction. In a completely free market, supply of goods and services matches their demand. The participants maximizes their benefit in the exchanges, everybody is a

Biotechnology Company Essay Example | Topics and Well Written Essays - 250 words

Biotechnology Company - Essay Example The company has a goal of setting up a plant for large-scale production of the bacteria that can degrade polystyrene. Of course, this goal will be achieved after the company has been registered. The second step will entail convincing investors to have faith in the company and its founders. The aim is to commence production on a small scale in order to get the attention of governments and environmental agencies. In future, the organisation expects to expand its services to major states in the United States of America. The aim of the organization is to rid the world of non-biodegradable compounds that comprise the quality of the environment. Therefore, the company has plans to carry with research on additional ways to use chemistry and biological principles to fight pollution. The research will be carried in collaboration with learning institutions. The partnership with higher learning institutions will give the company opportunity to discover the best talents. The discovery of new talents is paramount to the continued innovation of new ways to fight pollution. It will revolutionize the world of science by groundbreaking innovations that will change human life on earth for the

Free market in the economical world and business Assignment

Free market in the economical world and business - Assignment Example Explain how the system works to allocate resources The allocation of resources depends on supply and demand of those resources in a free market economy. The buyers and sellers, or their agents undertake all the exchanges and transaction voluntarily (Friedman, 2003: 36). Both the seller and the buyer accept the transaction because both expect to gain from it. Consequently, the two may repeat the exchange conditions the next time (or refuse to transact) if their expectation was met (or disregarded) in their past transactions. Ultimately, the reason for engaging in the transaction is that both the parties expect to benefit from the exchange. This is the main reason that distinguishes the free market from the free trade of the mercantilist period, expounded by French essay-writer Montaigne. According to Montaigne, the mercantilists held that in any trade transaction, there must be a loser and a winner: the loser is the â€Å"exploited party† while the winner is the â€Å"exploite r†. The mercantilists’ belief is invalid because the eagerness and even willingness of both the sellers and the buyers mean that they expect to benefit. Translating the trade of free market in modern game-theory jargon, transactions are a win-win exchange. They result to a positive sum rather than the conventional â€Å"negative sum† or â€Å"zero sums† game. Two factors determine the availability and allocation of resources in a free market: the value of the resources according to each participant, and the bargaining skills of the participants. How the buyers value the resources comparative to the other resources they could buy largely determine the distribution and allocation of these resources in the market (Friedman, 2003: 82). The exchange terms, or prices, depend on the quantity (measure) of the particular resource in the given market set up. Ultimately, the allocation of the resources depends on their availability measure in the market in relation t o the evaluation of the buyers. In summary, resource allocation relies on their demand and supply. In the supply of a resource, an increase in its price reflects an increase in demand on the mind of the buyers resulting to more money bidding for it, thus the price of the resource shoots up. The reverse will occur if the price, and thus the demand, for the resource decrease. In contrast, the buyer’s evaluation is that the increase in supply of a resource brings the value of the resource down. The reverse occurs when the supply of the resource decreases. From the demand and supply effects on the allocation of resources, the free market incorporates a highly interactive and complex pattern of transactions. Arguments in favor of this system The manner in which the free market works to allocate resources has come under debate and criticisms by economists. Nevertheless, the free market has four distinct arguments that enforces it existence, and which are discussed accordingly. The first argument is the efficiency of allocating scarce resources in the economy. This argument relates to the neoclassical economic tradition of benefits for all the participants in the transaction. In a completely free market, supply of goods and services matches their demand. The participants maximizes their benefit in the exchanges, everybody is a

Genocide is the deliberate killing of a large group of people, especially those of a particular ethnic group or nation. (Genocide) Essay Example for Free

Genocide is the deliberate killing of a large group of people, especially those of a particular ethnic group or nation. (Genocide) Essay Introduction In 1994 Rwanda experienced the worst genocide in modern times. The Rwandan Genocide was a genocidal mass slaughter of the Tutsis by the Hutus that took place in 1994 in the East African state of Rwanda. It is considered the most organized genocide of the 20th century. Over the course of approximately 100 days (from the assassination of Juvenal Habyarimana and Cyprien Ntaryamira on April 6 through mid-July) over 500,000 people were killed, according to a Human Rights Watch estimate. Estimates of the death toll have ranged from 500,000–1,000,000, or as much as 20% of the countrys total population. It was the culmination of longstanding ethnic competition and tensions between the minority Tutsi, who had controlled power for centuries, and the majority Hutu peoples, who had come to power in the rebellion of 1959–62. (Rwandan Genocide) History between the Hutu and Tutsi people In 1990, the Rwandan Patriotic Front, a rebel group composed mostly of Tutsi refugees, invaded northern Rwanda from Uganda in an attempt to defeat the Hutu-led government. They began the Rwandan Civil War, fought between the Hutu regime, with support from Francophone Africa and France, and the Rwandan Patriotic Front, with support from Uganda. This exacerbated ethnic tensions in the country. In response, many Hutu gravitated toward the Hutu Power(Rwandan Genocide), an ideology propounded by Hutu extremist, with the prompting of state-controlled and independent Rwandan media. As an ideology, Hutu Power asserted that the Tutsi intended to enslave the Hutu and must be resisted at all costs. Continuing ethnic strife resulted in the rebels displacing large numbers of Hutu in the north, plus periodic localized Hutu killings of Tutsi in the south. International pressure on the Hutu-led government of Juvenal Habyarimana resulted in a cease-fire in 1993. He planned to implement the Arusha Peace Agreement.(Rwandan Genocide) The assassination of Habyarimana in April 1994 set off a violent reaction, during which Hutu groups conducted mass killings of Tutsis (and also pro-peace Hutus, who were portrayed as traitors and collaborators). This genocide had been planned by members of the Hutu power group known as the  Akazu ( Hutu extremist ) , many of whom occupied positions at top levels of the national government; the genocide was supported and coordinated by the national government as well as by local military and civil officials and mass media. Alongside the military, primary responsibility for the killings themselves rests with two Hutu militias that had been organized for this purpose by political parties: the Interahamwe and Impuzamugambi, although once the genocide was underway a great number of Hutu civilians took part in the murders. It was the end of the peace agreement. The Tutsi Rwandan Patriotic Front restarted their offensive, defeating the army and seizing control of the country.(Rwandan Genocide) Overview of the Rwandan Genocide with International Response After the Hutu presidents plane is gunned down on April 6. Hutu gunmen systematically start tracking down and killing moderate Hutu politicians and Tutsi leaders. The deputy to the U.S. ambassador in Rwanda tells Washington that the killings involve not just political murders, but genocide. The U.S. decides to evacuate all Americans. Canadian General Romeo Dallaire, head of the U.N. peacekeeping force in Rwanda, is told by headquarters not to intervene and to avoid armed conflict. In the next few days, evidence mounts of massacres targeting ordinary Tutsis. Front page stories newspaper stories cite reports of tens of thousands dead and a pile of corpses six feet high outside a main hospital. Gen. Dallaire requests a doubling of his force to 5,000. Nearly 3,300 Americans, French, Italians and Belgians are evacuated by troops sent in from their countries. On April 15th Belgium withdraws its troops from the U.N. force after ten Belgian soldiers are slain. Embarrassed to be withdrawing alone, Belgium asks the U.S. to support a full pullout. Secretary of State Christopher agrees and tells Madeleine Albright, Americas U.N. ambassador, to demand complete withdrawal. She is opposed, as are some African nations. She pushes for a compromise: a dramatic cutback that would leave a token force in place. April 16th, The New York Times reports the shooting and hacking to death of some 1000 men, women and children in a church where they sought refuge. Day 12, By this date, Human Rights Watch estimates the number of dead at 100,000 and calls on the U.N. Security Council to use the word genocide.Belgian troops leave Rwanda; Gen. Dallaire is down to a force of 2,100. He will soon lose communication lines to outlying areas and will have only a satellite link to the outside world. By April 25th,Gen. Dallaire is down to 450 ill-equipped troops from developing countries. He works to protect some 25,000 Rwandans who are at places guarded by U.N. forces. He still hopes the Security Council will change its mind and send him forces while there is still time.(Ghosts of Rwanda) On May 1st a Defense Department discussion paper, prepared for a meeting of officials having day-to-day responsibility on the crisis, is filled with cautions about the U.S. becoming committed to taking action. The word genocide is a concern. Be careful. Legal at State was worried about this yesterday Genocide finding could commit [the U.S.] to actually do something.(Ghosts of Rwanda) Bureaucratic paralysis continues. Few African countries offer troops for the mission and the Pentagon and U.N. argue for two weeks over who will pay the costs of the APCs and who will pay for transporting them. It takes a full month before the U.S. begins sending the APCs to Africa. They dont arrive until July. Seven weeks into the genocide, President Clinton gives speech that restates his policy that humanitarian action anywhere in the world would have to be in Americas national interest:The end of the superpower standoff lifted the lid from a cauldron of long-simmering hatreds. Now the entire global terrain is bloody with such conflicts, from Rwanda to Georgia. Whether we get involved in any of the worlds ethnic conflicts in the end must depend on the cumulative weight of the American interests at stake.(Ghosts of Rwanda) Eleven weeks into the genocide, with still no sign of a U.N. deployment to Rwanda, the U.N. Security Council authorizes France to unilaterally intervene in southwest Rwanda. French forces create a safe area in territory controlled by the Rwanda Hutu government. But killings of Tutsis continue in the safe area.(Ghosts of Rwanda) By July 17th, Tutsi RPF forces have captured Kigali. The Hutu government flees to Zaire, followed by a tide of refugees. The French end their mission in Rwanda and are replaced by Ethiopian U.N. troops. The RPF sets up an interim government in Kigali. Although disease and more killings claim additional lives in the refugee camps, the genocide is over.(Ghosts of Rwanda) Day 100 An estimated 800,000 Rwandans have been killed. The Aftermath In anticipation of a Tutsi retaliation, approximately 2 million Hutus, participants in the genocide, and the bystanders, fled from Rwanda to Zaire (now called Congo), Burundi, Tanzania and Uganda. Thousands of them died in disease epidemics common to the squalor of refugee camps, such as cholera and dysentery. The United States staged the Operation Support Hope airlift from July to September 1994 to stabilize the situation in the camps.(Rwandan Genocide) The presence of 2 million refugees in eastern Zaire helped destabilize the already weak country, whose corrupt president, Mobutu Sese Seko, allowed Hutu extremists among the refugee population to operate with impunity. In October 1996, Mobutus continued support of the Hutu militants led to an uprising by the ethnic Tutsi Banyamulenge people in eastern Zaire (supported politically and militarily by Rwanda), which marked the beginning of the First Congo War, and led to a return of more than 600,000 Hutu refugees to Rwanda during the last two weeks of November. This massive repatriation was followed at the end of December by the return of 500,000 more from Tanzania after they were ejected by the Tanzanian government. Various successor organizations to the Hutu militants operated in eastern DR Congo until May 22, 2009.(Rwandan Genocide) Mobutu was overthrown in May 1997, and Zaires new leader, Laurent Kabila, renamed the country the Democratic Republic of Congo. Kabilas relationship with his Rwandan allies quickly turned sour, and in August 1998 Tutsi rebel forces, supported by Rwanda and Uganda, launched another rebellion. This led to the Second Congo War, killing 5 million people from 1998 to 2004. Rwanda today has two public holidays commemorating the incident, with Genocide Memorial Day on April 7 marking the start, and Liberation Day on July 4 marking the end. The week following April 7 is designated an official week of mourning. One global impact of the Rwandan Genocide is that it served as impetus to the creation of the International Criminal Court, so that ad hoc tribunals would not need to be created for future incidents of genocide, crimes against humanity, and war crimes.(Rwandan Genocide) Works Cited 1.) Rwandan Genocide. Wikipedia. N.p., 20 Apr 2013. Web. 4 Sep 2013. . 2.) Genocide. New Oxford American Dictionary. 2008. 3.) Ghosts of Rwanda. Frontine. PBS.org: PBS, Chapel Hill, 04 Apr 2004. Web. 10 Sep 2013. . .

Concepts of Customer Relationship Management (CRM)

Concepts of Customer Relationship Management (CRM) Happy customers tell 4 to 5 others of their positive experience. Dissatisfied customers tell 9 to 12 how bad it was Quotes Mark Steven. This quote clearly states how important it is to satisfy and delight a customer in order to grow in business. Its a well known fact that business cant exist without customers. In the business, its important to work closely with your customers to make sure your business is for them and meet their requirements. Because its critical that you form a close working relationship with your client, customer service is of vital importance. Make your customers feel valued, wanted and loved. Customer Relationship Management is combination of people, processes and technology that seeks to understand a companys customer Apple Company is one of the unique companies in todays market. I am taking this company organization to evaluate the opportunities to maintain and increase revenue in their earlier stage. The Apple company was started in 1981and it went through several critical stages to become a unique company now a day. The company faced severe problems due to lack of customer relations and didnt meet the customers expectations as they advertised. The companys first introduced Lisa and Macintosh during 1981 to 1985, but failed to reach the people due to lack of customer relations. They didnt have clear idea what people were expecting and how much they can afford to buy a PC. During this period they introduced their pc with a high price and they didnt have a clue about the people expectations so their product became a failure and they were failing in other tasks due to inner battle with in the company. After learning the lesson they started to learn from the peoples expectations and started to work towards it like introducing Portable versions with networking capabilities and their master piece was SYSTEM 7. but again after this they started to fail in customer relations like failure of proper service centres and even though they introduced several other products like cameras , CD players and other stuffs they failed to involve with the customers when their expectation was to get a Pc with a camera and CD function . But other companies like Microsoft evolved in customer relations and upgraded their products to the customers expectations as possible as they could. So there on apple started to reinvent them what went wrong and they rectified it and moved to a unique company with profit from 1998 by keeping an alliance with other companies and even their rivals and started to evolve. They introduced apple store to have better customer relations, after this the company went on hike by evolving with the customer relations management. OBJECTIVE CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. KEY POINTS IN CUSTOMER RELATIONSHIP MANAGEMENT: CUSTOMER SATISFACTION Business term is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. If the apple had better knowledge of customer expectations and good knowledge in customer relations they could have become a successful company from the start. They thought that if they introduced a good product they can become successful but that resulted in vain. The CEO should have focused on the customer relation management also to gain knowledge from customers what people were expecting from them CUSTOMER DELIGHT Customers will be back for more and new customers will be introduced by them if your service is good and satisfactory. This will help to distinguish you as unique from the rest. It allows you to sell your product or service for more money than the competition. It allows you to make more return on your investment. It allows you to reward your employees. The apple failed to introduce their product in cheaper price this resulted to loose customer from the start of the introduction of their product .even if the customers bought the product they faced problems in how to handle it and lack of parts for repairs they have to wait for a long time. Normally when a company is introducing a product the people wont expect to spend a huge amount in unknown product if the apple introduced their product in cheaper price with initial discounts and had better service centers they would have done well. CUSTOMER LOYALTY Customer loyalty is viewed as the strength of the relationship between an individuals relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and co native antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences. Implications for research and for the management of loyalty are derived. The key to a successful business is a steady customer base. After all, successful businesses typically see 80 percent of their business come from 20 percent of their customers. Too many businesses neglect this loyal customer base in pursuit of new customers. However, since the cost to attract new customers is significantly more than to maintain your relationship with existing ones, your efforts toward building customer loyalty will certainly payoff. If the company is having a regular customer they should give some sort of discount in the new products for them .the apple failed to do so. If the company had looked after their regular customers by giving free Operating system upgrade or discount in their New Operating systems they could have got new customers from the regular customers and retained their market in well shape. Some steps to get customers whether they are regular or new are listed below. 10 WAYS TO BUILD CUSTOMER LOYALTY Communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers. Customer Service. Go the extra distance and meet customer needs. Train the staff to do the same. Customers remember being treated well. Employee Loyalty. Loyalty works from the top down. If you are loyal to your employees, they will feel positively about their jobs and pass that loyalty along to your customers. Employee Training. Train employees in the manner that you want them to interact with customers. Empower employees to make decisions that benefit the customer. Customer Incentives. Give customers a reason to return to your business. For instance, because children outgrow dress quickly, the owner of a childrens dress store might offer a card that makes the tenth dress half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years. Product Awareness. Know what your steady patrons purchase and keep these items in stock. Add other products and/or services that accompany or compliment the products that your regular customers buy regularly. And make sure that your staff understands everything they can about your products. Reliability. If you say a purchase will arrive on Wednesday, deliver it on Wednesday. Be reliable. If something goes wrong, let customers know immediately and compensate them for their inconvenience. Be Flexible. Try to solve customer problems or complaints to the best of your ability. Excuses such as Thats our policy will lose more customers then setting the store on fire. People over Technology. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again. Know Their Names. Remember the theme song to the television show Cheers? Get to know the names of regular customers or at least recognize their faces. LOYALTY PERCENTAGE A mere 5 % increase in customer retention can result in a 75% increase in customer value according to Fred Reichheld, author of Loyalty Rules. A great reason to pay attention to loyalty. Here are more benefits: grab more sales from existing customer base help spread word of mouth marketing identify product/service problems earlier improve profitability provide a competitive advantage Defining Customer Loyalty Customer loyalty is the practice of finding, attracting, and retaining your customers who regularly purchase from you. Customer loyalty is not customer satisfaction. Customer satisfaction is the basic entry point of good business practices. Your small business should provide satisfaction to all your customers. CRM, despite all the talk about it being one of the most profitable customer strategies of the decade, still allows room for failure. Top 10 Features to Look for in a CRM System: Sales-cycle analysis Integration to your back-office accounting system Open, industry-standard technology Seamless flow of information between corporate systems and remote employees Real-time reporting and analysis Automated workflow Contact and campaign management Multiple language and multicurrency capabilities to support global business Ability to easily customize your solution to fit your business needs Scalability to accommodate future business growth What are the Problems occur within CRM? Exorbitant Costs One of the problems with CRM is the huge investment needed to maintain a customer database. The additional expense comes because of the money needed for computer hardware, software, personnel etc. The costs involved are enormous and most often than not the resultant ROI from the CRM implementation fail to cover the costs involved. This leads to a negative feeling within the company about CRM and its successes and ultimately results in CRM collapse. Inadequate Focus on Objectives Secondly when starting off on a CRM strategy the objectives are clearly established and followed. Management and employees know fully well what is needed to work towards organizational goals. The goals themselves are clearly laid out after meticulous planning. However midway during the CRM implementation, when hard times hit, the organization loses sight of its goals and ultimately steers away from it. At times goals get interchanged and lose their importance. Companies find themselves work at home directory towards goals that are less important and forgetting the ones that really are. This is one of the fundamental and mostly felt problems in CRM. Insufficient Resources Sometimes in phased implementation of CRM, if conditions worsen within the company or without, organizations start lessening their budgets for the current phase. When funds are less, budgets strained, the necessary costs required for CRM success are not employed. As a result CRM starts failing midway. The most important aspect- that of maintaining consistency is lost. Organizations fail to utilize the necessary resources for success and thus result in failure. Inappropriate Metrics Organizations have basically failed to use the right metrics. Failure to choose the right method of measurement and implement it is one of the chief reasons why CRM fails. Different metrics have to be employed for the calculation of different goals. Companies seldom pause to analyze which metric is needed for which element and ultimately use the wrong one. This results in faulty measurement and CRM disappointments. Complex Systems CRM simple? The hype says so, the experts agree. Is this really the case? Organizations that have employed it though have a different opinion. They are witness to the fact that CRM packages can be highly complex, with vast amounts of intricacies. If this is the case then how do simple employees cope? The answer lies in sufficient training being given in order that they are able to comprehend and deal with the difficulties easily. Business Needs Most Important One of the chief mistakes companies make is letting the technology drive their CRM functionality. Whats happening is that companies are endeavoring to go to the industry leaders, gain the technology needed and then apply it to the business problems only to find that it isnt solving any of them. Instead they need to analyze their business problems first and then find the appropriate CRM solution for it. This backwards step is responsible for CRM failure. No Customer Focus Customer oriented strategy? Yes, CRM does play the part. Customer oriented employees? Now that requires an effort on the part of the organization. It needs to motivate employees to be absolutely customer centric. This involves tremendous effort on the part of the company but is highly essential. CRM problems arise because of employee reluctance to be more customers focused. The result is a highly expensive customer strategy being adopted by the company in an effort to retain customers, with reluctant, unfocussed employees implementing it. Slow Returns Another failure of CRM is its inability to provide quick returns on investment. Organizations find themselves waiting for years before they are able to see actual returns on their investment. Most experts view the low ROI (Return of Investment) as a major problem with CRM but fail to see that the long wait is just as difficult. Waiting for years to see their investments show results, tests patience and leads to both employees and management slackening their efforts in the implementation. The apple started to listen to customers expectations and kept on looking what they can do to improve their customer relations. So they introduced several ways and walk in centres and done what ever they could to satisfy the customer expectation like introducing Ipads Iphone, Mac book and etc if they done these things from the start of the company they could have been a very successful company Once the apple rectified and reinvented by following the above key points by having direct relation ship with the customers the company will grow into a unique company CONCLUSION Most CRM problems can be mitigated, resolved and ultimately obliterated. What is highly required is the ability to focus on the business needs, choose a CRM package that works towards it, employ the right resources and assume the right metrics. Adopting these measures would go a long way in alleviating CRM problems. The world is ready for the business minded people to move further with high aim and warm refreshing ideas to make the world bloom to a lovely spotlight that feels happy to glitter with most obvious and LOVELY Customers. The apple gained their knowledge after several critical stages and gained lot of customers and when they started to look after them the company began to become a challenger and better name in the industry and with in the people