Wednesday, March 18, 2020

How To Crush A $300,000 Launch With Smart Passive Income

How To Crush A $300,000 Launch With Smart Passive Income Garrett Moon’s 10X-Marketing Formula features interviews with top marketing professionals to uncover uncommon marketing mindsets, methods, and growth strategies. There’s so much you can learn from them to help your business! Today, we’re talking to Pat Flynn, the founder of Smart Passive Income, about how to crush a $300,000 launch and keep up with publishing so much valuable content. Besides starting his own software and app businesses and Websites, Pat also helps thousands grow their online businesses by sharing his process of what goes well and what doesn’t. Some of the highlights of the show include: Initially, Pat did everything on his own. However, his team has grown over the past few years to support his mission. Now, most tasks are handled by his team. Pat handles the big ideas, not the busy work. Pat has been able to output more content and not fall behind as a result, including through online courses, books, and speaking engagements. Plan ahead when it comes to your content. Develop a top-down view using an editorial calendar to maintain efficiency and consistency. What topics do you want to cover? What are customers talking about? Develop lead magnets associated with topics or themes. What potential incentive can you offer to customers? Incentives could include an affiliate product or offer for an online course or Webinar. Thinking ahead of time gives you opportunities to be more strategic with your content. An editorial calendar makes sure all team members are onboard with the same goals and tasks. It’s about content and what teams are doing related to it. Then, they know what’s coming and what they can look forward to. Pat’s team meets every two weeks to review goals and accomplishments of the past two weeks, as well as items they want to achieve in the next two weeks. It ensures that they are working on what they need to truly be working on. If everything goes as planned, that’s a bonus. Fire drills are things that happen and blow everything up. So, you need to have flexibility built into your editorial calendar for unexpected issues and to put out fires. As a manager, Pat is comforted to know what needs to be done and that his team members are handling tasks. It is motivational, too, because he knows his team is holding up their responsibilities, which makes him more likely to do what he is responsible for completing. It’s a cohesive unit that supports each other. An editorial calendar equals freedom, flexibility, and breathing room for you. It takes the weight off your shoulders because goals and structure are developed and in place. A little time upfront means less time spent later on. When implementing an editorial calendar, there are some best practices to follow. It takes iteration, experimentation, and communication. makes it simple. Links 10X-Marketing Formula by Garrett Moon Will it Fly and Let Go by Pat Flynn Smart Passive Income AskPat podcast Power-Up Podcasting course Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Pat: â€Å"I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.† â€Å"Have your own content, support your own content.† â€Å"Podcast was on everyone’s mind because we planned ahead, we utilized the editorial calendar, and we hit a home run.† â€Å"Stop, start, and continue has become an important thing for us.†

Monday, March 2, 2020

Biography of Richard Hamilton, English Pop Art Pioneer

Biography of Richard Hamilton, English Pop Art Pioneer Richard William Hamilton (February 24, 1922 - September 13, 2011) was an English painter and collage artist best-known as the father of the Pop Art movement. He started the crucial elements that defined the style and laid the groundwork for future significant figures like Roy Lichtenstein and Andy Warhol. Fast Facts: Richard Hamilton Occupation: Painter and collage artistBorn: February 24, 1922 in London, EnglandDied: September 13, 2011 in London, EnglandSpouses: Terry OReilly (died 1962), Rita DonaghChildren: Dominy and RodericSelected Works: Just what is it that makes todays homes so different, so appealing? (1956), Towards a definitive statement on the coming trends in menswear and accessories (1962), Swingeing London (1969)Notable Quote: Its not so easy to create a memorable image. Art is made through the sensibilities of an artist, and the kind of ambitions and intelligence, curiosity and inner direction that role requires. Early Life and Education Born into a working-class family in London, England, Richard Hamilton began attending evening art classes at age 12 and received encouragement to apply to the Royal Academy of the Arts. The academy accepted him into its programs at age 16, but he had to withdraw when the school shut down in 1940 due to World War II. Hamilton was too young to enlist in the military and spent the war years executing technical drawings. Richard Hamilton returned to the Royal Academy when it reopened in 1946. Soon the school expelled him for not profiting from the instruction and failing to follow regulations. After acceptance into the Slade School of Art in 1948, Hamilton studied painting with artist William Coldstream. Less than two years later, he exhibited his work at the Institute for Contemporary Arts in London. His new friendships with fellow artists allowed him to be present at the 1952 meeting of the Independent Group where Eduardo Paolozzi showed collages with images from American magazine advertisements. They inspired Richard Hamilton to explore what soon became known as Pop Art. Chris Morphet / Getty Images British Pop Art In the 1950s, Richard Hamilton began teaching art in various locations around London. In 1956, he helped define the This Is Tomorrow exhibit at the Whitechapel Gallery. Many consider the event the beginning of the British Pop Art movement. It included Hamiltons landmark piece Just what is it that makes todays homes so different, so appealing? Following the acclaim surrounding This Is Tomorrow, Hamilton accepted a teaching position at the Royal College of Art in London. David Hockney was among his students. In a 1957 letter, Hamilton stated that Pop art is: popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business. China Photos / Getty Images A personal tragedy took place in 1962 when Richard Hamiltons wife, Terry, died in a car accident. While mourning, he traveled to the U.S. and developed an interest in the work of conceptual art pioneer Marcel Duchamp. Hamilton met the legendary artist at a Pasadena retrospective, and they became friends. Art and Music In the 1960s, Richard Hamilton straddled the gap between pop music and contemporary art. Bryan Ferry, founder and lead vocalist of Roxy Music, was one of his dedicated students. Through his agent, Robert Fraser, Hamilton encountered other rock musicians like the Rolling Stones. A drug arrest of Fraser and Rolling Stones lead vocalist, Mick Jagger, is the subject of a series of 1969 Richard Hamilton prints titled Swingeing London. Hamilton also developed a friendship with Paul McCartney of The Beatles and designed the cover for the White Album in 1968. Swingeing London 67 (1969). Dan Kitwood / Getty Images Late in his career, Hamilton explored working with new technology. He used television and computers. After the BBC asked him to take part in a television series titled Painting With Light, he used Quantel Paintbox software to develop new works of art. It wasnt his first exploration of the interaction of modern technology and art. He used a stereophonic soundtrack and Polaroid camera demonstration as elements of his art lectures as early as 1959. Legacy Richard Hamilton is often credited as the father of Pop Art. His concepts and works influenced the movement in both the U.K. and the U.S. The piece Just what is it that makes todays homes so different, so appealing from 1956 is usually identified as the first true Pop Art piece. It is a collage using images cut out of American magazines. A contemporary muscleman and a female underwear model are perched in a modern living room surrounded by state-of-the-art technology and luxury items. The word Pop on a lollipop held by the muscleman like a tennis racket gave the title to the movement. Hamiltons first work of Pop Art also includes elements that predict major directions in the movement. A painting on the back wall showing comic book art anticipates Roy Lichtenstein. A canned ham points toward the consumer art of Andy Warhol, and the oversized lollipop is reminiscent of the sculptures of Claes Oldenburg. Sources Sylvester, David. Richard Hamilton. Distributed Art, 1991.