Marketing Major Essay Example | Topics and Well Written Essays - 2750 words

Marketing Major - Essay Example The market gap represents signs of potential success. The product is mainly targeted to three segments, namely the youth, professionals who have a tendency to eat convenient food and health-conscious people who survive on a healthy diet. The product is being positioned in the market as a healthy one which is supreme to its competitors on account of taste and quality. The target consumers lie in the age group of 16-24 and 26-45 mainly so a wide range of media support has been devised. For instance, radio and television has been mainly used to target all the age group on account of their popularity. On the other hand social media like facebook and LinkedIn has been used for promoting the product launch among the youth and young professionals. Magazines like The Economist have been used to communicate with the young professionals. Fast moving consumer goods (FMCG) include a variety of products which are sold at low prices and their sale occurs relatively faster. The target market for FMCG is quite vast but proper segmentation of the market and adding value to the customers are formidable challenges for any FMCG company. According to the traditional definition FMCG goods can be described as goods which are purchased very frequently. These goods are generally sold in large volume in order to generate profits for the companies which produce them. These goods are priced relatively lower compared to consumer durable goods and are perishable generally. These goods can include a wide range of items like soft drinks, toiletries, packed food items and chocolate bars to name a few. The shelf-life of the products is relatively lower for which they are manufactured in large quantities to compensate for the small price. The FMCG sector is a key component of the U.K. economy and accounts for 10% of the GDP of the country a nd 20% of the entire market (The Statistics Portal, 2014). The food and beverages sector is one of

Cars Technical Essay Example | Topics and Well Written Essays - 6000 words

Cars Technical - Essay Example After World War I, the United States became a renewal of economic growth, from new inventions to growth of an expanding road infrastructure. This economic growth helped accelerate the need for the automobile. The automobile industry grew quickly because of many innovative inventions. In the 1950's innovation was getting greater speed through the design of more powerful engines. In the 1960's innovation was building a sleek but performance driven auto. In the 1970's, the automobile and gas shortage led many automakers to look for innovative ways to control emission and decrease gas consumption. The convergence of computer and auto industries helped improve gas mileage and cut down on emission. The last 25 years of the car industry has seen technical and design advances that increased standardization, platform sharing, and CAD design. Body styles have changed to include the hatchback, minivan and sport utility vehicle (Consumer Guide p 10). Automotive engines are called internal combustion (IC) engine because the fuel that runs them is burned internally, or inside the engines. There are two types, reciprocating and rotary. Reciprocating means moving up and down, or back and forth. Almost all automotive engines are of the reciprocating type. In these engines, pistons moves up and down, or reciprocate, in cylinders. This type of engine is called piston engine. Rotary engines have rotors that spin, or rotate. The only such engine now used in automobiles is the Wankel engine. 1 )Types of Engine System: 1.1 Car Engine: The main function of a car's engine is to make it move. Engines come in a range of strengths as well as speeds. All recent engines are made of vital parts. Car engines are built around cylinders (generally something from 2-12 of them, however usually 4, 6 or 8) in which the fuel is burnt. Super-strong metal and sealed shut, arte used to make these cylinders however at one end open and closes exactly like bicycle pumps: these consist of tight-fitting pistons (plungers) that may slide up as well as down in them. At the top of every cylinder, there are two valves. The inlet valve permits fuel as well as air to go into the cylinder; the outlet valve lets the exhaust gases loose. At the very top of the cylinder, a sparking plug (or spark plug) is present, this is a device which is controlled electrically as well as makes a spark to put fire to the fuel. At the base of the cylinder, the piston is connected to a continually turning axle that is known as a crankshaft. The crankshaft's function is to powers up the gearbox of the car which then drives the wheels. The capacity of an engine function is depends on the power or the horse power that i t develops. This in turn is reliant on the ability of the engine. 2.)Diesel Engines: In 1892, Rudolph Diesel, a German engineer developed the "diesel" engine. Unlike the gasoline engine, the diesel engine is capable of spontaneous combustion of liquid fuel without requiring spark ignition. "The key advantage of the diesel engine over the gasoline engine is its fuel economy as well as durability" (en.wikipedia.org/wiki/Diesel_engine). Known as a "workhorse" the diesel engine became the engine of choice for heavy construction machinery, mining

Equal Protection Essay Example | Topics and Well Written Essays - 1500 words

Equal Protection - Essay Example In regard to this clause, the amendment acknowledges that all people get created equal and should be treated as such. The clause further acknowledges the three fundamental aspects of human beings as life, emancipation and search for happiness (Lee, 2003). It is worth seeking the background of equal protection in the US. The idea started back in 1766 when Thomas Jefferson and the American colonists declared the hidden truth about human equality. However, the meaning of this concept was never clearly understood by people at that time. Slavery got incorporated in all systems of the United States including its economy, political and community relationships. A constitution got drafted in the US that allowed slave masters to involve in the slave trade with black slaves getting regarded as personal property owned by slave masters (Peoples & Bailey, 2012). The fourteenth amendment of the US constitution provided the most fundamental civic rights in the history of the US in regard to equal pr otection by the law. Section I of the amendment states that all individuals born or who got naturalized in the United States are citizens of the country. The amendment further acknowledges that none of these citizens should be deprived of any rights provided in the amendment in respect to equal protection (Lee, 2003). ... It, however, remained the center of civil rights movements during and after the Second World War. Black people in the US could enjoy their civic rights as it was the case with any other citizen. The law provided affirmative action that sought to promote equal treatment and concern for all races in the country (Lee, 2003). The equal protection clause came during a period referred to as the Reconstruction era in the US. During this period the South came under military occupation from the North. This resulted in black Americans realizing some short term benefits as a result of the situation (Peoples & Bailey, 2012). Black people could be elected to office in state governments as well as the federal government. Among some of the most famous accomplishments of the black people was one African American who managed to get a seat on the South Carolina Supreme Court. Race-Based Classifications Traditionally, race and nationality were the only classifications that could be made of people. Alth ough, with time other approaches got adopted, classifications based on race have remained prevalent in America. In 1977, the Office of Budget Management issued the race and ethnic standards that were to be used for federal statistics and administrative reporting. Prior to issuing these standards, OMB sought public opinion on the standards and their efficiency in reflecting the national outlook and expectations of the people of United States. Since 1960’s the federal government has collected statistics on race and ethnicity during its census. This data has proved vital in addressing civic issues such as employment, voting rights, housing and mortgage lending, as well as healthcare services. However, this data has not always served its purpose efficiently. In recent times,

Frederick Douglass on the Failure of Religion Essay

Frederick Douglass on the Failure of Religion - Essay Example Douglass criticized the mishandling and squandering of our forefathers commitment to liberty as generations lavished in the memory of the revolution without bearing the burden of its responsibility. He praises the principles of freedom, liberty, and morality that our nation was built upon. Yet, he uses the opportunity to remind his audience that liberty was a concept that been abandoned by its religious leaders, and for those left in bondage it was not a day to celebrate freedom, but a day to recognize the difficult road that lie ahead of all America. Douglass framed his speech with the understanding that there were two Americas. The two Americas were split by the deep foundation of liberty and the oppressive nature of slavery. Recognizing that the two could not exist as one, Douglass remarks on the division when he talks of, â€Å"†¦a sad sense of the disparity between us. I am not included within the pale of this glorious anniversary!†. Douglass lived in his America, where the Fourth of July was not a day of celebration, but a day to remember and honor those that were left behind in shackles. One of Douglass's main targets in his eloquent speech was religion and its failure to address the slavery issue. Douglass does not argue the merits and evils of slavery, but rather takes the stand that there can be no valid argument for slavery. He logically contends, "There is not a man beneath the canopy of heaven, that does not know that slavery is wrong for him". Slavery was a horrifying nightmare and Douglass's description shows it for the injustice it was. He makes no attempt to persuade the audience of its wrongs, but rather uses the opportunity to denounce the American religious community and their religious leaders for their engagement in slavery as well as their neglect of the issue. This was the greatest hypocrisy and the greatest threat to the liberty of all men that Douglass took aim at. His well founded, fiery words chastised religious leaders for wasting the religious freedom the nation had gained by turning their backs on the very tenets that Christianity was built on . The implications of the Compromise of 1850 were fresh on the mind of Douglass as he spoke of the legalized hunting of man that was known as the Fugitive Slave Law. He bemoaned the rewards that judges would reap by the successful consignment and return of fugitive slaves and decried the taking of men away from their wives and families to be ripped away and returned to a life of indentured misery. The Compromise had been a deal with the devil as the North sought to placate Southern discontent by condoning their excesses into the practice of slavery. Douglass drew a picture that portrayed America as the most immoral nation on earth and its abuses in excess of all others in the world. America's flawed reasoning of welcoming fugitives from all around the world and casting great honor on them as courageous men stood in sharp contrast to the treatment of the fugitives from American oppression that were are hunted down like common animals kidnapped, tortured, and murdered. He places the Fugitive Slave Law in its rightful historical perspective as he denounces it as being "In glaring violation of justice [] this Fugitive Slave Law stands alone in the annals of tyrannical legislation". Douglass's viewpoint was that never had mankind been so terrible and never had the church been so blinded by sin. Religion's failure to tackle and oppose slavery, and the Fugitive Slave Law, was seen by him to be the greatest blasphemy ever put forth. Douglass pleads with the audience to denounce slavery and rebuke the slave holders,

The Importance of Living a Healthy Lifestyle with Proper Nutrition and Research Paper

The Importance of Living a Healthy Lifestyle with Proper Nutrition and Exercise - Research Paper Example It would be ideal if nurses be the primary examples of healthy living for their patients rather than be bad influences. In this regard, this paper aims to (1) Confirm the actual health status of nurses in a local hospital and how it is affecting the treatment of patients, (2) suggest ways on how to incorporate healthy lifestyle choices for nurses in the hospital, and (3) Get the potential impact of better lifestyle practices of nurses with regards to their patients. Patients will be more responsive with adapting healthier and better lifestyles if the nurses attending them are also practicing healthy life styles. II. Review of Literature In 2003, Hasselthorn et al. (as cited by Hensel, 2009, p.42-43) performed an experiment among 33,491 nurses from across 10 European Countries and studied their views of health and work ability using the Work Ability Index (WAI). Highly stressed and burned out individuals showed lower WAI scores while nurses with good health are the ones with higher WA I scores. He and his colleagues observed that from all the nurses who participated in the study, there was twice the probability of nurses leaving their profession if they had low WAI scores than those with higher WAI scores. The nurses’ perception of their health also affects their perception of how well they are able to do their job. Health affects competence and this is one of the biggest reasons why nurses quit their jobs regardless of gender or age. If the health of nurses is on a decline, then the population of practicing nurses will continue to decline and the shortage for nurses will continue placing much stress and burden to those nurses who chose to remain in service. Without nurses, hospitals (may it be private or state owned and run) will cease... This essay stresses that the data will be collected and tabulated from the survey questionnaires and will be analyzed for trends and patterns for the nurse’s perspective and the patient’s perspective. This data will be compared to the data gathered in different sources and the trends will also be compared. Depending on the constraints identified by the nurses on why they can’t pursue a healthy lifestyle, recommendations will be given and a healthy lifestyle program will be designed to cater to the nurses’ needs. Many of the diseases common nowadays can be prevented or eased by lifestyle choices, and nurses have the vantage point in influencing their patients to make to make healthy choices This report makes a conclusion that the administration of the hospital will also be given a copy of the results of this paper. If given the chance, the implication of the results of the survey will be reported to them and the necessary actions that they will have to undertake will also be suggested so as to help them get their nurses to fulfill their duties better. The administrators of the hospital will actually benefit from this study the most because with a few adjustments in their policies and also with the support that they will be giving to help nurses life healthier, then they will reap the rewards of having a nursing staff with less sick days and more patients will come to their hospitals because their nurses don’t only give prescribed medicine or monitor their vitals, but they are concerned about the health and wellbeing of the patients even outside the hospital. This type of care will boost profits for the hospital, and the administrators have the power and capabilit y to make all of these possible just by being sensitive to the health needs of their nurses.

Employee Motivation At Utiliscan. Utiliscan case analysis Essay

Employee Motivation At Utiliscan. Utiliscan case analysis - Essay Example As the paper describes the situation at Utiliscan, it also provides motivation strategies and the motivational plan for the company. Introduction Considering the fact that the company has a tight financial constrictions, Paul should have focused on the problems that are experienced within the company and in the workplace environment. Lack of trainings among the employees would necessarily mean that there will be no improvement in the workforce, according to the eighty-nine percent, that would at the end, hinder promotions. These are some of the factors that would lessen the motivation of the employees with their work. Another thing that needs to be given proper attention is on the part of the competitive employees whose working so hard and efficiently but not given the proper and deserving salaries. It is the relationship of the salaries versus the performance which can demoralize employees who is performing well in their jobs but the payment is not according to the seventy-four perc ent of the survey. Strict supervision among the workplace in the company is also a problem that needs to be addresses as it has being manifested in the seventy-eight percent of the employees. Favoritism among the employees are also regarded as not good on the part of the company and benefits should be equally regarded and must also looked upon well according to fifty-four percent of the survey held by Paul. One of the main problems that needs to be given due course is the safety of the employees according to the forty-five percent of the survey result among the employees. These employees claim that they felt not being safe and satisfied with the health conditions in the workplace. Not being safe on the part of the employees or danger in the workplace would definitely be an accountability of the company. The best way to do business on the part of the company is to keep their employees safe from harm and danger. Without the satisfaction on the part of the employees with regard to thei r health would hold back or obstruct employee’s performance that would hinder them submitting their best in the company. Motivation Strategies One of the main jobs of a manager specifically in the workplace is to assure that things concerning the company must be done through the employees and to be able to attain this, managers are responsible to motivate the employees to get things done. In spite of the big number of research that was done inline with motivation of the employees with their work, the subject is still absurd or not clearly understood and in the process poorly practiced. Motivation, to be able to understand, must deal on the understanding of the human nature and there where the problems were usually manifested. The reality about the human nature lies on the fact that it can be very simple and up the same time can be very complex too. Learning the appreciation and understanding of the human nature is considered as a prerequisite to effectively motivate the workf orce in the workplace and in achieving this, vial requirement on the part of the company is to have an effective management and leadership (ACCEL team development, 2011). There are several motivational strategies that the managers could be considered in dealing with the problems in the company and the managers must necessarily be aware of the advantages as well as the disadvantages of each. It is relevant on the part of the manager how to effectively motivate the workers in the workforce to be efficient. How does the effectiveness would vary from certain situations to another? 1. Team work. Most of the managers are forming work groups to lower the level on the peer pressure. This is found to be an effective means of motivation 2.

Americas New Economy Essay Example for Free

Americas New Economy Essay As the 1900s gave way to the new millennium, it became increasingly clear that a new era in American (and world) history had begun. The old era had been dominated by the Cold War struggle between the United States and the Soviet Union. The new era was defined by the rise of a new global economythe ways in which the worlds peoples lived, worked, and governed themselves. Global communication, trade, and capital flow all grew rapidly (Griffith, Baker 531). The United States rose to being the most powerful military supremacy nation in the world due to Reagan and Bushs destruction of the Cold War, bridging the 80s into the new 90s. George Bushs CIA and ambassadorial experience provided Americas key to our foreign policy negotiations, aiding in our nations leadership over the world. This defeat and new era caused our domestic and social society within America into a state of confusion and caused Americans to question what role they would play in this new society. Not only did the Cold War define Americas stance in the world, dictating foreign policy choices from southeast Asia to Latin America; it defined the contours of domestic politics as well, (Chafe 549). How can we believe now after September 11, that we still or always have had leadership or supremacy in this world? How could the heart of our country be damaged so much affecting our nation as a whole? This recent tragedy damaged the core of our patriotism changing foreign and domestic policy after the 90s. During the 90s, a time of new cultural expression and power, the US was willing to use any economic, political, or military force necessary to uphold the new global system. After the Reagan legacy, President Bill Clinton created the New Democrats, which, sought to replace the partys older industrial and agricultural bases with a new, if unwieldy, coalition of women, minorities, social liberals, and technological progressives, (Griffith/Baker 533). In looking at Chapter 14 in Griffith/Bakers Major Problems in American History Since 1945 and Chapter 16 and the Epilogue in Chafes The Unfinished Journey, we will consider the new goals and values of both the USs domestic and foreign policies, and find that although positive changes have taken place since 1945, the US still is yet to live in a society free of homelessness, poverty, and crime reflected by the tenacious power of race, class, and gender blocking the path toward  independent freedom. Throughout American history, the issue of freedom has always prevailed and equality of everyone wasnt brought up until the early to mid 1900s. The peoples dependence and underlying trust within the government to withhold and protect has put our society on a roller coaster of trust, distrust, and betrayal. the Nixon presidency and his foreign policy breakthroughs with China and Russia had barely taken hold before the devastating constitutional crisis of Watergate occurred, threatening to undermine the very structure of the American political system and peoples confidence in it. Followed quickly by the nations first defeat in war (Chafe 497). Busch had decided not to respond to much of the conflicts happening with Gorbachev, because if he had, it could have created greater instability, more violence, and a stronger likelihood of counter democratic action, such as the Soviet Union. Busch in causing the two-superpower leaders to arrive at a new arms control treaty that promised the reduction of nuclear weapons arsenals of the world. Buschs only major error was quickly recovered by quickly becoming Yaltsins allies, beginning a new coalition where both world powers would enforce world peace. After Desert Storm, the US entered a prolonged recession causing confusion amongst Americans because Busch didnt care about domestic policies. Because of Buschs carelessness of domestic policies, it reflected upon the public not caring about domestic policies nor within the government. The new young light in America was created by the new elections. Clinton bringing a new young light to society during the election of 1992 believed that through the idealism during the sixties were those which should be reflected upon now during the 90s. Clintons ideas were: investing to create new jobs, supporting new technology, rebuilding the nations infrastructure, and creating a new partnership between management and labor to increase American productivity and competitiveness in world markets. The major political campaigns were advancing with technological advances with campaigns  portrayed through the amazing new power of talk-show journalism. Ross Perots ideals, opposite of Clintons, were expressed through talk-show journalism shaping political dialogue and activity. Many talk show hosts provided a direct outlet for politicians to reach the Americans at home through television. The political wars went on and with Clinton winning the democratic election. This allowed Americans to dig themselves out of their deepest problems by re-imagining themselves and fulfilling their dreams. Clinton was faced with issues similar to Franklin Roosevelt, in the midst of the Great Depression, they were in many ways far more complicated and intractable, calling upon the same breadth and depth of leadership skills that FDR had deployed in the 1930s, (Chafe 512). As one magazine wrote, what excites people about Clinton, is precisely the degree to which he speaks to their hunger for meaning and purpose, their half conscious and often inchoate desire to transcend the selfishness and meaningless of materialistic and narcissistic society,' (Chafe 511). Clintons gay policy in the war, dont ask, dont tell, were looked at as actions profoundly alienating liberals and gays. His next policy, national Healthcare, failed to the Republicans criticizing and ultimately causing his policy to disintegrate. This was Clintons down and thought it was over until the American society regained confidence with him when he passed a bill which caused restrictions on free access to handguns and assault weapons. He also created the Americorps, a young group of people volunteering to work among Americas disadvantaged populations. Finally touching up on domestic policies, the American society gained faith in him. The 1994 elections were different and Clinton was on his way to coming back. He wanted to represent a Democratic smaller government. Richard Norris guiding Clinton, made him invulnerable to the issues of high taxes, crime, welfare, federal budget, and affirmative action which Republicans could use against him. Clinton defined positions that would seem reasonable to the middle-class voters and also portray the Republicans as radicals seeking to overturn 60 years of progress and advance his own agenda on issues that cut in his direction such as education, the environment, and womens rights. Clinton proved to the public that the Republicans mainly Dole was a threat  to the middle class stability, and eventually won the election exclaiming, the era of big government is over. The voters decision was for a divided government,  not for one party over another. Only by ensuring that one party could balance and counter the other, they seemed to be saying, could the nation be protected from moving too far either toward liberalism and big government on the one hand, or toward conservatism and the end of entitlements on the other, (Chafe 527). Americans wanted politicians to proceed down a middle path, not straying to either side too far. Although race had been dealt with by the government, it still defined power, control, status, economic opportunity, and freedom. This issue has improved dramatically, but race has always been the central theme to American history. It has been so much misconstrued, that the issue of racial discrimination had disappeared as a matter of public concern, convinced that there was no longer a reason to think of blacks and whites as having different life chances(Chafe 528). Los Angeles embodied most of the multiracial demographic complexity which is where many blacks were suppressed although given still given supposed equal rights opportunities. One example being the AIDS virus. Treatment was available to the suppressed society, but werent able to afford the medication. The Rodney King incident was appalling and the only way to describe the verdict was what Chafe wrote, It was as though the jury had taken a hallucinogenic drug that altered totally what others saw as reality and the drug was race, (Chafe 529). The police officers caught on tape for the beating got off because of whites ruling the jury. O.J. being convicted of murder and having a black jury was pleaded not guilty. Benjamin Barber brings up a point of political futures neither being democratic. the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions, the one driven by parochial hatreds, the other by universalizing markets, the one re-creating ancient subnational and ethnic  borders from within, the other making national borders porous from without. They have one thing in common: neither offers much hope to citizens looking for practical ways to govern themselves democratically, (Griffith/Baker 542). September 11 brought forth something America had never faced before, an attack on our home ground. Since this attack the society has been more conservative, realizing that America is not this leadership nation that watches over the world, but is just as suseptable to attack as anyone else is. This attack has brought all families closer and brought out American patriotism from within. The attack has put American flags on Football players helmets as well as all sports jerseys. What are we supposed to believe from the media, articles saying that information being portrayed to us is false and defying. Although we have gone through a roller coaster of events both ups and downs, America has always recovered and adapted to the changes in front of us. The Progressive Policy Institute believes that the latter is true and that the challenge now is to learn how to manage and govern in an era of sustained and constant innovation and adaptation, (Griffith/Baker 536). The 90s was a major turning point in America being the end of the old millenium and the start of a new one, allowing us to look at what is needed to be done both in domestic and foreign policy for this world and our society to go on. the 1990s embodied a summing-up of what had occurred in the preceding decades, as if the country were searching to find some way through the maelstrom of conflicting currents to a final sense of direction that might represent a new consensus on how to proceed, (Chafe 498).